+44 020 3479 2299
info@travelmarketingconference.com

1 Day. 27 Travel Brands Reveal How To Win Customers With Tech-Savvy, On-Trend, Conversion-Boosting Digital & Social Media Travel MarketingDrive Sales & Engagement & Future-Proof Your Strategies

A One-Day, Industry-Led Conference & Networking Event, 13th September 2018, Cavendish Conference Centre, Central London

08.30 Registration & Coffee

09.00 Morning Chair’s Opening Remarks
Carol Howley
Principal Growth Manager & Tribe Lead
Skyscanner

IMPACTFUL SOCIAL MEDIA - FUTURE TRENDS

09.10 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness

  • Gain updates on the greatest channels for growth and results in terms of travel revenue to align your social mix accordingly
  • Create conversations and ultimately conversions by standing out in your audience’s news feed with best-practice social techniques
  • Generate value from your social content by harnessing user data to inform your wider social strategy, rather than chasing empty likes and follows
  • Could influencers cause the next boom in your sales? Learn how influencer content is taking over travel and the best metrics to judge their value

Peter Heneghan
Head of Communications
LADbible Group

SOCIAL MEDIA Q&A PANEL

09.30 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness

What’s next for social? Should marketeers continue to advertise across social as platforms alter algorithms and consumers become more savvy towards advertisements?

Natalie Siagian
Global Social Media Manager
Contiki

Tim McLoughlin
Head of Social Media
Hotels.com
Subject To Availability

Justin Reid
Head of Destinations - Europe Middle East & Africa
TripAdvisor

Conor O’Sullivan
Social Media & Community Manager
VisitScotland

Jennifer Cormack
Sales & Marketing Director
Windermere Lake Cruises

MEASURING VALUE - ATTRIBUTION METHODS

10.00 Techniques, Tools & Metrics To Identify & Analyse Which Channels & Campaigns Are Adding True Value To Overall Business Performance

  • Gain senior buy-in with accurate attribution techniques which evaluate and prove bottom-line impact
  • Engagement, likes, impressions, reach: with so many metrics, which should you pay attention to and which equate to conversions?
  • Justify channel investments by providing clear outlines of which routes to market deliver results

Richard Kozma
Senior Data Scientist
Hostelworld

BEST-IN-CLASS FACEBOOK & INSTAGRAM - DELIVER REAL IMPACT

10.20 Audience, Algorithms & Advertising; Get The Latest Updates & Ideas On How To Maximise Your ROI On FB & IG

  • Maximise Facebook advertising impact for travel consumers: successful ways of driving real business outcomes with the right message to the right traveler at the right time
  • How has mobile and Instagram impacted consumer travel behaviour? Get the latest insights!
  • Bring automation of data and creativity together for real time results
  • Marrying your brand and direct response strategies with scale on Facebook and Instagram

Catherine Fitzgerald
Travel Lead UK & Ireland
Facebook & Instagram

10.40 Morning Refreshments & Informal Networking

DATA & COMPLIANCE

11.10 Assessing The Impact GDPR Has Had On Everything From Storing & Utilising Data To Consumer Attitudes Towards Legislation

  • With GDPR well under way, what effect has the legislation had on marketeers’ ability to utilise customer data and how do we ensure we stay compliant?
  • Critical industry insights into how more open and honest approaches to data can make for increasingly efficient marketing tactics

Delegate Debate

PERSONALISATION

11.30 Personalisation Is Dead. Long Live Intelligent Personalisation.

  • Dramatically rethink your personalisation tactics to really drive the memorable experiences your travel customers demand: 2018 is the time for change and to succeed, this is a journey you must embark on
  • Learn how to make a great first impression, increase revenue and deliver automated, personalised journeys that drive loyalty
  • Inspiration from our favourite travel email campaigns from 2017

Komal Helyer
Marketing Director
Pure360

FUTURE TECHNOLOGY PANEL

11.45 With Every New Tech Innovation Promising To Be The Next Big Thing To Revolutionise Your Marketing & Win Customers, What Can Be Integrated Into Your Strategy & What Won’t Last The Year?

  • Future-proof your marketing with the technology set to make your customer experiences more immersive, personalised and relevant
  • How will voice-enabled tech influence the booking process and can travel marketing have the same impact in a voice space environment?
  • AI and machine learning have stolen the headlines for long enough; are they now producing any widescale results?
  • Tips and tricks to harness new technologies and innovations which resonate with travel audiences

Carlo Del Mistro
Head of Innovation
Premier Inn

Jean-Marc Flambert
Vice-President Sales & Marketing UK & Europe
Antigua and Barbuda Tourism Authority

12.15 Lunch & Informal Networking For Delegates, Speakers & Partners

12.45 Peer-To-Peer Informal Lunchtime Discussions

A) Mastering Email
Malcolm Bell
Chief Executive
VisitCornwall

B) Inbound Tourism
Jennifer Cormack
Sales & Marketing Director
Windermere Lake Cruises

C) Traditional Vs Digital
Steven Seddon
Marketing Director
Shearings

D) Next-Level Measurement
Liang Chen
SEO Manager
Premier Inn

E) Communications Strategies
Julia Record
Global Director of Communications
Dorchester Collection

13.15 Afternoon Chair’s Opening Remarks

CONSUMER TRENDS & INSIGHTS PANEL

13.30 Capitalise On Changing Market Trends & The Latest Consumer Insights To Build Marketing Strategies They Will Love & Products They Can’t Say No To!

  • Stay ahead with insights into consumer purchasing attitudes and how to accommodate them for the most informed and effective marketing strategies
  • Effectively identify your key demographics’ next priority; from staycations to responsible travel, what’s the next big travel trend for everyone from millennials to solo travellers to family holidays?
  • Brexit: a help or hindrance? Get to grips with wider market changes and how they will impact your customer’s spending habits

Mark Fleming
Head of Digital
Kuoni Travel UK

Rumyana Miteva
Head of Search
Secret Escapes

Grant Baillie
Head of Customer Engagement
Travelsupermarket.com

Jan Richards
Head of Insights & Planning
Dublin Airport

Rachel Pillsbury
Head of Insight
Riviera Travel

MULTI-CHANNEL PATH TO PURCHASE

14.00 Influence & Inspire Your Consumers From First Prospect To Booking With Insight-Led Paths To Purchase & Smooth Touchpoints Across Multiple Platforms

  • Master common paths to purchase and how to optimise them for the ultimate customer journey which encourages loyalty and repeat purchases
  • Create seamless user experiences across mobile, social, web, phone and everything in between whilst recognising which channels are worth the most investment

Carmel Hayes
Head of Content & Digital
VisitBritain

14.20 Bonus Session; Reserved For Exclusive Partner. Can you help organisations in the travel industry boost their sales & marketing impact? For more information on how to get involved, please call: +44(0)20 3479 2299 or email: partner@travelmarketingconference.com

VIDEO - DOUBLE PERSPECTIVE

14.50 Effective, Inspirational Video Creation & Content Which Boost Consumer Engagement & Maximises The Impact Of Your Marketing Campaigns

  • Efficient tools and tips for creating video content which isn’t a drain of resources but produces real value
  • Getting your content seen! From traditional, to live, to 360, increase reach and brand awareness by harnessing the right channels and platforms for video
  • Best-practice advice for using video to give customers real insights into your products and services for a better brand vision and higher levels of engagement

14.50 Perspective One
Josh Newman
Head of Production, Group Marketing
TUI Group

15.10 Perspective One
Christa Larwood
Head of Video Production
Lonely Planet

15.30 Afternoon Refreshments & Informal Networking

DRIVING TRAFFIC

16.00 Best-Practice Techniques For Integrating PPC With SEO To Maximise Search Marketing & Conversions

  • Accelerate results with channel-focused insights into the overlooked advantages of coordinated PPC and SEO campaigns which you’re missing out on
  • Discover alternative benefits of channel specific tactics you have haven't considered which will give your products the edge over competition

Jeremie Roblin
Senior Search Marketing Manager
Secret Escapes

PERSONALISATION - DOUBLE PERSPECTIVE

16.20 Advanced Personalisation Techniques Which Deliver Results & Produce Next-Level Customer Experiences & Interactions For Travel Consumers

  • Successful personalisation tactics which tap into the latest travel industry insights and improve your consumers’ experience
  • Insights into creating personal interactions with thousands of customers every day and the best algorithms and technology to enable this

16.20 Perspective One
Danny Gonzalez
Marketing & Sales Director
Virgin Trains East Coast

16.40 Perspective Two
Ross Matthews
CMO
icelolly.com

INSPIRATIONAL CONTENT

16.50 Unique Content Strategies Which Cut Through The Noise To Boost Clicks & Engagement Whilst Cementing Brand Identity

  • Top tips on creating attention-grabbing creative content when audience attention spans are decreasing to maintain followers, brand advocates and ultimately loyal customers
  • What content ranks best across platforms? Avoid wasting effort creating copy for every channel with insights into which content ranks highest per channel
  • Keeping your strategies fresh: from calendars to measurement to remarketing, tools and tips for best-practice content management

Derek Liddy
Head of Digital Marketing
Aer Lingus

17.20 Chair’s Closing Remarks & Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Travel Marketing Conference, please email info@travelmarketingconference.com or call us on +44 (0)20 3479 2299.

The Digital Travel Marketing Conference Is Organised By Global Insight Conferences Ltd

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