Mapp Digital is one of the largest, global independent marketing technology companies. Our Customer Engagement Platform streamlines insights and pushes business results by identifying consumer and behavioral data to acquire new customers and grow brand affinity. Our efforts are propelled by people, cross-channel insights, marketing automation and orchestration. Mapp’s integrated Data Management Platform (DMP), modular software and customer-centric services enable marketers to go the extra mile, to bridge the digital gap and enhance brand engagement and marketing execution across channel and display.
Mapp is headquartered in San Diego with global offices in eight countries. The company helps more than 3,000 companies obtain the maximum return from their digital marketing executions. Mapp customers include Center Parks, CNET, Deutsche Bank, Deutsche Telekom, Lloyds Banking Group, Pepsi, Puma, Thomas Cook, Transport for London, TSB Bank, Xerox.
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OtherLevels is a leading second-generation digital marketing platform that enables travel operators to acquire customers sooner, engage them better, and retain them for longer. The OtherLevels platform, which supports desktop, mobile web, and app messaging, is used by global travel and hospitality clients such as Intercontinental Hotel Group and Flight Centre, as well as companies within the FMCG and gambling sectors.
With OtherLevels you engage more anonymous site visitors, and increase the number of conversions to known users. At the top of funnel, OtherLevels uses contextual interstitial messages to invite visitors to opt-in for web push messages from your brand. This powerful permission-based messaging format, needs only a single click and requires no personally identifiable information. It can quickly build out lists of between 15% and 20% of web visitors, that can then be segmented and targeted with relevant conversion campaigns. The OtherLevels platform reaches these opted-in users on both Android mobile and desktop web. Precise relevant messaging is achieving click through rates up to 5x higher than email. The result is increased acquisition at lower cost without the need to re-target using paid media. Once converted, OtherLevels provides the marketer with the tools and messaging options to deliver the right content to the right user, at the right time, using the best format and best channel.
Allowing marketers to connect the customer journey to the phone call, and for call centers to start the conversation where the online journey left off, Call Intelligence from ResponseTap helps brands and agencies optimize campaigns and improve the customer experience. With over 1,600 brands currently using ResponseTap, the technology holds particular power for the travel and hospitality sector.
For brands, including Neilson, being able to link online and offline behaviours means decisions can now be based on evidence, not assumptions. These data insights, especially in as highly a competitive space as this, are invaluable. Optimizing PPC campaigns and being able to understand customer intent, are just two of the many benefits these brands are experiencing. And being able to dynamically route calls to the best agent for the job, means call center agents can be armed with location-specific knowledge to enhance the customer experience and increase sales values.
Since 2008 ResponseTap has been pioneering visitor level call tracking. Heralding many industry firsts, including integration into Google Adwords and Google Analytics, by 2010 the business had joined the Telegraph’s Tech Start-Up 100 most promising technology start-ups in Europe. Today, having raised £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and the US, and billions of web visits, phone calls and associated transactions processed every day.
Selligent helps brands embrace Consumer-First Marketing with proven solutions for insight-led engagement. As the world’s leading independent provider of relationship marketing solutions, Selligent unifies consumer data and omnichannel engagement into a single, natively integrated platform. By bridging the gap between data and campaign execution, Selligent enables marketers to increase conversion and enhance engagement, creating a powerful, contextual feedback loop with their consumers.
Powering 1-to-1 marketing for more than 700 companies across the globe, Selligent’s client roster includes Choice Hotels, Thomas Cook, and InterContinental Hotels Group. We operate in more than 30 countries and have over 50 partnerships with leading agencies and MSPs. Headquartered in Brussels, Selligent has 10 offices across the United States and Europe, including Silicon Valley, New York, London, Paris, Munich, and Barcelona.
Learn more at www.selligent.com
Sitecore is the global leader in experience management software that enables context marketing.
The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalised commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. This context marketing is the only way to manage meaningful customer experiences that delight audiences, build loyalty, and drive revenue. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal–– have trusted Sitecore for context marketing to deliver the personalised interactions that delight audiences, build loyalty, and drive revenue.
At the 2017 Travel Marketing Conference, Sitecore are represented by award winning Gold development partner Sagittarius. Sitecore work with partners across the world to deliver outstanding personalised solutions to their clients, with Sagittarius being the chosen partner in the Travel and Tourism Technology sector.
Sagittarius a multiple Sitecore award winning partner and digital agency with offices in the UK and a number of overseas locations. Its expertise focuses on website design and build, user experience (UX), conversion rate optimisation (CRO), ecommerce solutions, search engine optimisation (SEO), pay per click (PPC), social media advertising and planning, remarketing and digital campaign management.
Sagittarius delivers digital transformation solutions using Sitecore’s Customer Engagement Platform to provide clients with the power to analyse user data and behaviour, increase and convert traffic, improve SEO results, drive ecommerce revenues and bring proven ROI to business.
Sagittarius has a long heritage and a wealth of experience in developing digital solutions that drives traffic and creates raving fans for some of the UK’s most successful and respected travel brands.
UserReplay is a Digital Customer Experience Analytics software solution. The company’s platform enables travel companies to discover the truth about their customers’ digital experience. It combines replay of customer journeys with sophisticated analytics that identify customer struggles and monetizes their impact. This helps improve conversion, resolve technical and usability issues more quickly, recover lost customers and prevent fraud.
Aimed at medium to large enterprises with digital channels, UserReplay has the flexibility to be deployed as SaaS or installed software. Leading brands all over the world rely on UserReplay to improve the quality of the website experience for their customers and increase revenue from their digital channel.