✓ Digital Travel Marketing ✓ Impactful Social Trends ✓ Tech Innovation ✓ Best-In-Class Facebook ✓ Data & Compliance ✓ Measuring Attribution & Value ✓ Personalisation ✓ Video ✓ Consumer Trends & Insights ✓ Driving Traffic ✓ Inspirational Content ✓ Multi-Channel Path-To-Purchase
A One-Day, Digital Travel Marketing Conference & Networking Event, 13th September 2018, Cavendish Conference Centre, Central London
24 Travel Brands In 1 Inspiring Day: Win Customers With Tech-Savvy, On-Trend, Conversion-Boosting Digital & Social Media Strategies
Consumer Trend-Led, Future-Focused Digital Travel Marketing Campaigns Which Harness The Most Up-To-Date Technological & Social Media Advances In The Industry To Measurably Drive Engagement, Conversions & Brand Value, Including Novel Data, Search, Multi-Channel, Video, Personalisation & Content Techniques
- Contiki, Hotels.com, TripAdvisor, VisitScotland, Windermere Lake Cruises & LADbible Share Profit-Boosting Social Media Trends or Now The Future: Up-to-date and future-focused insights to drive customer engagement and conversions
- Premier Inn Debut Game-Changing Future Technology: Long-term marketing technology set to make your customer experiences more immersive, personalised and relevant
- Critical Data & Compliance Updates: Essential industry insights into navigating the impact of GDPR for continued consumer insight
- Hostelworld Reveal State-Of-The-Art, Practical Techniques For Measuring Attribution & Value: Gain senior buy-in for future projects with accurate attribution techniques which evaluate and prove your impact
- Kuoni, Secret Escapes, TravelSuperMarket.com, Dublin Airport & Riviera Travel Tap Into Consumer Trends: Insights into the next big developments in consumer attitudes towards everything from purchasing preferences to destination bucket lists
- Facebook & Instagram Share The Insider Snapshot: The latest updates and ideas on how to stand out in your target consumers’ feed
- Secret Escapes Drive Traffic Through Search & Adverts: Next- level strategies to optimise SEO, ad displays and PPC to drive conversions and revenue in travel
- Lonely Planet Share Inspirational Video Creation & Stand-Out Content: Cut through, boost clicks, cement brand identity
- Virgin Trains East Coast & icelollycom Share Advanced Personalisation: Generate next-level customer experiences and interactions on a large scale without draining resources
- VisitBritain Unveil Seamless Multi-Channel Strategies From First Prospect To Booking: Influence and inspire consumers to purchase with smooth touchpoints across multiple platforms
Why Attend This Digital Travel Marketing Conference?
- Refreshed, Results-Driven Programme: Impactful Social Media & Future Platform Trends • Interactive Social Q&A • Measuring Attribution & Value • Best-In-Class Facebook • Data & Compliance • Future Technology • Spotlight On AR/VR • Consumer Trends & Insights • Multi-Channel Path To Purchase • Video • Driving Traffic • Personalisation • Inspirational Content
- 24 Travel Brands Speaking In 1 Day: 5 Tour Operators • 1 Airline • 3 Hotels • 1 Travel Guide • 8 Booking & Comparison Sites • 2 Social Platforms & Leaders • 1 Cruise Line • 1 Airport • 4 DMO’s • 1 Rail Company
- NEW! Social Media Troubleshooting
- NEW! Data & Compliance Session
- 5 Interactive Peer Discussions: Mastering Email, Inbound Tourism, Traditional VS Digital, Next-Level Measurement, Communication Strategies
- NEW! Speed-Networking By Sector
- 'Informative and engaging content for travel professionals at all levels.' Virgin Holidays
- 'Well-organised event with industry-leading speakers who inspire and motivate you to continue to test and learn.' Forest Holidays
Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call: +44 (0)20 3479 2299 or email: partner@travelmarketingconference.com
Book an exhibition stand and two delegate passes before the end of the day for just £2,099 (save £700). Please click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
THE DIGITAL TRAVEL MARKETING CONFERENCE - FUTURE TRENDS & TECHNOLOGIES PROGRAMME >>
08.30 Registration & Coffee
09.00 Morning Chair’s Opening Remarks
Carol Howley, Principal Growth Manager & Tribe Lead, Skyscanner
IMPACTFUL SOCIAL MEDIA - FUTURE TRENDS
09.10 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness
Peter Heneghan, Head of Communications, LADbible Group
SOCIAL MEDIA Q&A PANEL
09.30 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness
- Natalie Siagian, Global Social Media Manager, Contiki
- Justin Reid, Head of Destinations - Europe Middle East & Africa, TripAdvisor
- Conor O’Sullivan, Social Media & Community Manager, VisitScotland
- Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises
SOCIAL MEDIA Q&A PANEL
10.00 Techniques, Tools & Metrics To Identify & Analyse Which Channels & Campaigns Are Adding True Value To Overall Business Performance
Richard Kozma, Senior Data Scientist, Hostelworld
EIGHT & FOUR CASE STUDY
10.15 Eight & Four Case Study
10.30 Morning Refreshments & Informal Networking
BEST-IN-CLASS FACEBOOK & INSTAGRAM - DELIVER REAL IMPACT
11.00 Audience, Algorithms & Advertising; Get The Latest Updates & Ideas On How To Maximise Your ROI On Facebook & Instagram
Graham Mahon, Travel Lead, Facebook & Instagram
DATA & COMPLIANCE
11.20 Assessing The Impact GDPR Has Had On Everything From Storing & Utilising Data To Consumer Attitudes Towards Legislation
Delegate Debate
PERSONALISATION
11.35 Personalisation Is Dead. Long Live Intelligent Personalisation
Komal Helyer, Marketing Director, Pure360
FUTURE TECHNOLOGY PANEL
11.50 With Every New Tech Innovation Promising To Be The Next Big Thing To Revolutionise Your Marketing & Win Customers, What Can Be Integrated Into Your Strategy & What Won’t Last The Year?
- Carlo Del Mistro, Head of Innovation, Premier Inn
- Carl White, Co-Founder, Chief Strategy Officer, Nano Interactive
12:20 Morning Round-Up & Shootsta Video Presentation
12.30 Lunch & Informal Networking For Delegates, Speakers & Partners
13.00 Peer-To-Peer Informal Lunchtime Discussions
A) Mastering Email: Malcolm Bell, Chief Executive, VisitCornwall
B) Inbound Tourism: Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises
C) Traditional Vs Digital: Steven Seddon, Marketing Director, Shearings
D) Next-Level Measurement: Liang Chen, SEO Manager, Premier Inn
E) Communications Strategies: Julia Record, Global Director of Communications, Dorchester Collection
13.15 Afternoon Chair’s Opening Remarks
FUTURE TECHNOLOGY PANEL
13.30 Capitalise On Changing Market Trends & The Latest Consumer Insights To Build Marketing Strategies They Will Love & Products They Can’t Say No To!
- Mark Fleming, Head of Digital, Kuoni Travel UK
- Rumyana Miteva, Head of Search, Secret Escapes
- Jan Richards, Head of Insights & Planning, Dublin Airport
- Rachel Pillsbury, Head of Insight, Riviera Travel
- Martin Calvert, Marketing Director, Blueclaw Media Ltd
MULTI-CHANNEL PATH TO PURCHASE
14.00 Influence & Inspire Your Consumers From First Prospect To Booking With Insight-Led Paths To Purchase & Smooth Touchpoints Across Multiple Platforms
Carmel Hayes, Head of Content & Digital, VisitBritain
14.20 Bonus Session; Reserved For Exclusive Partner. Can you help organisations in the travel industry boost their sales & marketing impact? For more information on how to get involved, please call: +44(0)20 3479 2299 or email: partner@travelmarketingconference.com
VIDEO - DOUBLE PERSPECTIVE
14.50 Effective, Inspirational Video Creation & Content Which Boost Consumer Engagement & Maximises The Impact Of Your Marketing Campaigns
14.50 Christa Larwood, Head of Video Production, Lonely Planet
15.30 Afternoon Refreshments & Informal Networking
DRIVING TRAFFIC
16.00 Best-Practice Techniques For Integrating PPC With SEO To Maximise Search Marketing & Conversions
Jeremie Roblin, Senior Search Marketing Manager, Secret Escapes
PERSONALISATION - DOUBLE PERSPECTIVE
16.20 Advanced Personalisation Techniques Which Deliver Results & Produce Next-Level Customer Experiences & Interactions For Travel Consumers
16.20 Perspective One: Danny Gonzalez, Marketing & Sales Director, Virgin Trains East Coast
16.40 Perspective Two: Ross Matthews, CMO, icelolly.com
INSPIRATIONAL CONTENT
17.00 Unique Content Strategies Which Cut Through The Noise To Boost Clicks & Engagement Whilst Cementing Brand Identity
Derek Liddy, Head of Digital Marketing, Aer Lingus
17.20 Chair’s Closing Remarks & Official Close Of Conference
We Would Like To Thank Our Conference Partners:
PLUS! After a little more insight on your travel data? Then don't miss our Travel Data Analytics, Revenue & Pricing Conference on 12th September, London. Unite with 17 industry speakers including Virgin Holidays, flybmi, Thomas Cook UK & Ireland, trivago, TUI, Best Western Hotels & Resorts and more as they share the latest savvy travel data analysis for competitive pricing, forecasting and revenue maximisation.
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Travel Marketing Conference, please email info@travelmarketingconference.com or call us on +44 (0)20 3479 2299.
