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Boost Performance, Win Customers & Attribute Sales: Engaging Digital, Social & Multi-Platform Travel Marketing Strategies

Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October, One America Square, Central London

Leading Travel Brands Share Their Fresh Insights On How To Drive & Attribute Results With Successful Social, Digital & Multi-Platform Marketing Strategies Using The Latest Consumer Insights, Technology & Tools To Boost Engagement With Stand-Out Content & Campaigns To Drive Conversions & Bottom-Line Profits

  1. Monetise The Hottest Social Media Trends & Insights: Best-practice, future-focused social media strategies for platform-leading campaigns, deeper engagement and guaranteed results
  2. Attribute Conversions & Drive ROI Across The Travel Customer Journey: Understand you customers’ full purchase journey and
    deliver sales by optimising your keytouchpoints, channels and platform mix
  3. Facebook & Instagram Front Line, Insider Insight: The hottest content, latest tools and formats to maximise ROI
  4. Attention-Grabbing Content! Cement your brand in the consumer conscience with head-turning campaigns
  5. Tap Into Changing Customer Behaviours & Trends: Leverage insights into key consumer attitudes to online, purchasing and research to ensure your brand and products are ahead of the curve
  6. Boost Sales With The Latest Tools & Tech Updates: Realise the true potential of tech within travel to enhance audience reach, engagement and conversions
  7. Influencers – The Big Debate: Exploring relationships, strategies and results – are they really worth it for you?
  8. Harness The Power of Video: Cut through the noise with visual content that will stand out in a saturated market

35+

Senior Speakers

97%

Average Satisfaction Rating

6

Years Of Insight

1

Exceptional Day

PLUS! The Digital Travel Marketing Conference Also Features:

  • 35+ Market-Leading Travel Brands Take To The Stage In 1 Compact Day
  • 6 Years Of On-Trend, Market-Beating Insights
  • Facebook & Instagram Insider Insights
  • International Perspectives
  • 3 Interactive Panels Covering: Social Media, Future Tech & Tools & Customer Behaviours & Insights
  • 7 Peer Discussions On: GDPR, Website Excellence, SEO, Luxury, GEN Z, Loyalty, Personalisation, CRM
  • Interactive Voting & Open Q&A
  • Senior-Level Networking

'Informative and engaging content for travel professionals at all levels!'

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'A worthwhile, productive day out of the office.'

english lakes

'Well organised event with industry leading speakers who inspire and motivate.'

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Impactful Social Media Trends & Innovations • Attribution Of Conversions • Channels & Platforms ROI • Google, Facebook & Instagram Insider Best-Practice • Attention-Grabbing Content • Customer Behaviours & Insights • Future Tech & Tools • Infuencers: The Big Debate • The Power Of Video

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks
James Davies, Social Media Director, Expedia

SOCIAL MEDIA - CASE STUDY

09.20 Monetise The Hottest Social Media Insights For Best-Practice, Future-Focused, Platform-Leading Campaigns & Guaranteed Results

Clemens Strauss, Head of Content & Campaign, Lufthansa

SOCIAL TRENDS & INNOVATIONS - Q&A PANEL

09.40 Optimise Key Trends Within The Social World To Enhance On-Target Adverts, Boost Engagement & Drive Sales

Lottie Norman, Global Head of Content, Contiki
Nichol Callaghan, Head of Digital Marketing, Trafalgar Travel
Tom Baker, Social Content Lead, Holiday Extras
Patrick Heesen, Marketing Director, Marriott International
Eva Kwiecinksa, Senior Marketing Manager, VisitScotland

ATTRIBUTION OF CONVERSIONS

10.10 Get To Grips With The Full Purchase Journey Of The Consumer To Measure Performance & Accurately Track Conversions

John Leighton, Head of Customer Service, easyJet

10.30 Morning Refreshment Break With Informal Networking

CHANNELS & PLATFORM ROI

11.00 Time + Money = Results? Attributing Performance To Individual Channels To Determine The Correct Platform Mix For Your Campaigns

INSTAGRAM & FACEBOOK

11.20 Insider Insights & Front-Line Advice For The Hottest Content, Latest Tools & Formats To Maximise ROI From The Biggest Social Platforms

Ali Busacca, Travel Product Marketing Lead, Instagram & Facebook EMEA


11.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.

STAND-OUT CONTENT - DOUBLE PERSPECTIVE

12.10 Attention-Grabbing Content Which Turns Heads & Cements Your Brand & Campaigns In The Consumer Conscience

12.10 Perspective One
Freddie Hoff, Head of Content, Expedia

12.30 Perspective Two
Meabh Clohosey, Managing Director, Norwegian Brand Ltd

12.50 Google Case Study


13.05 Lunch & Informal Networking For Delegates, Speakers & Partners

13.35 Informal Peer-To-Peer Discussions

A) GDPR: Nikki Farr, Head of Sales, Best Western Hotels & Resorts GB

B) Luxury: Calum Johns, Global Marketing Manager, InterContinental Hotel Group

C) Website Excellence: Emma Morris, Head of Digital, Shearings

D) Gen Z

E) Personalisation

F) CRM


14.05 Afternoon Chair’s Opening Remarks

THE POWER OF VIDEO

14.15 Cut Through The Noise With Trailblazing Visual Content, Timings & Roll-Outs To Continue To Harness The Power Of Video In 2019 & Beyond

Peter Harris, Head of Video & Photography, TUI

DATA-LED CUSTOMER EXPERIENCE

14.35 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike

Tess Mattisson, Senior Director, European Marketing, Choice Hotels International

CUSTOMER BEHAVIOURS & INSIGHTS - Q&A PANEL

14.35 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike

Mark Fleming, Head of Digital, Kuoni
Alexandre Luna, Digital Marketing Manager, Corinthia London
Jackie Lundblad, Head of International Insights, Buzzfeed
Jouni Oksanen, Senior Vice President, eCommerce, Marketing & Sales, airBaltic
Joanne Morley, Head of Marketing, Arriva Rail North
René Frey, CEO, Insight Guides & Rough Guides
Mark Anderson, Head of Marketing, The Go-Ahead Group


15.25 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.


15.55 Afternoon Refreshment Break With Informal Networking

CUSTOMER BEHAVIOURS & INSIGHTS - Q&A PANEL

16.25 The Latest Software, Tools & Tech Updates To Enhance Engagement, Drive Traffic & Boost Sales

Carlo Del Mistro, Head of Innovation, Premier Inn
Dara Brady, Head of Digital Experience, Ryanair

16.45 Trip Case Study

INFLUENCERS: THE BIG DEBATE - DOUBLE PERSPECTIVE

17.00 Are They Really Worth It? Harness The Success Of Influencers To Avoid Chasing A Trend That Might Not Work For Everyone

17.00 Perspective One: lastminute.com

17.15 Perspective Two: Paul Gauger, Senior Vice President, The Americas, VisitBritain

17.30 Chair’s Closing Remarks

17.35 Official Close of Conference

Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com

Book an exhibition stand and two delegate passes before 4th April for only £1,999 (Save £800). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

Related Industry Events:

Have you seen our sister event; The Influencer Marketing Day on 14th May in London? Hear from leading speakers including Sky, Trainline, Photobox, Jagex Games Studio, Visit Britain, Hive and more as they unveil winning strategies to engage your target audience with eye-catching, authentic and effective influencer marketing campaigns. Download the brochure here for more information.

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