Generate Impressive Returns & Attribute Channel Performance:
Compelling Customer Journeys Which Capitalise On The Latest Digital, Social & Tech Innovations In Travel Marketing
Optimise Search, Drive Website Conversions, Leverage Customer Insights, Target Data & Automation For Personalised Content & Seamless, Engaging Multi-Channel Customer Experiences Which Maximises ROI.
A One-Day, Industry-Led Conference & Networking Event, 28th September 2017, Hilton Kensington, London. Download The Brochure Here. Book Today – Limited Places.
Expand Your Marketing Arsenal With Optimised Digital, Social
& Tech Innovations – Drive Conversions, Improve Experiences & Returns!
- Engaging, Profitable Social Media: Drive brand recognition and boost conversions with an optimised, results-focused social media mix
- Winning Multi-Channel Customer Journeys: Track the customer journey and lifecycle from first booking to repeat business for insights which drive growth
- Attribute Spend & Deliver On The Bottom Line: Measure ROI and continually inform future strategies to refine your campaigns and digital investments
- Monetise Evolving Customer Insights & Travel Trends: Meet customer expectations for cross-channel engagement and increased bookings
- Optimise Search & Website Conversions: Maximise paid and organic search impact and encourage direct bookings with user-focused websites
- Collating & Leveraging Data: Best practice segmentation for insight-led campaigns
- Tactical & Effective Automation & Personalisation: Engage and convert with next-level, personalised communications which deliver impressive ROI and customer experiences
- Winning, Stand-Out Travel Content: Tailored, unique content strategies which drive sales, cut through and truly engage audiences
- High-Impact Email, CRM & Data Strategies: Keep your campaigns fresh, targeted and insight-led to
consistently deliver results - Master Tomorrow’s Key Technologies Today: Harness the newest tech trends and innovations
26 Travel Brands. 1 Day: Customer Journeys • Social Media • Customer Insights & Trends • Search • Website Conversions ROI & Attribution • Data • Automation & Personalisation • Email & CRM • Content • Future Tech Technology
PLUS! This Digital Travel Marketing Conference Features:
- 26 Travel Brands In 1 Inspiring Day: 8 Tour Operators, 4 Airlines, 1 Cruise Company, 4 Hotels, 8 Booking & Comparison Sites, 1 Online
- 97% Average Delegate Satisfaction Rating Over The Last 4 Years
- 12 In-Depth Sessions Focused On Your Hottest Digital Travel Marketing Challenges
- 3 Informal Peer-To-Peer Roundtable Discussions: A) Influencers B) Video C) Advertising
- NEW Dedicated Social Media Panel Discussion
- NEW Customer Insights & Trends Panel Discussion
- NEW Future Technology Panel Discussion
- NEW Automation & Personalisation Keynote From Google
- PPC Clinic: An informal clinic to discuss real-world, functional strategies to make PPC work for your brand
- New Technologies, Digital Innovations Panel Discussion
- Meet The Speakers Area
- 2 Conference Chairmen
- Speed Networking
- Q&A
Can you help travel professionals boost their business and digital performance? For more information on how to get involved, please email partner@travelmarketingconference.com or call +44(0)20 3479 2299.
Book your exhibition stand and two delegate passes today for only £2,499 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
A Must-Attend Event For Travel Brands Striving To Capitalise On The Latest Digital, Social & Tech Innovations In Travel Marketing
08.30 Registration & Speed Networking Over Coffee
09.00 Morning Chairman’s Opening Remarks
Multi-Channel Customer Journeys
09.15 Understanding The Entire Multi-Channel Customer Journey & Lifecycle From First Booking To Repeat Business To Gather Key Insights & Drive Business Growth
- Claire Cronin, Customer & Marketing Director, Virgin Holidays
- Pauline Wilson, Operations Director, Virgin Holidays
Engaging Social Media
09.35 Drive Brand Recognition & Generate Conversions With An Effective, Optimised Social Media Marketing Mix
Tim McLoughlin, Head of Social Media, Hotels.com
Bonus Session
09.55 Response Tap Partner Session
Michael Feeney, Strategic Accounts Director, ResponseTap
Social Media – Panel Discussion
10.10 Refine & Develop Your Organisation’s Social Media Mix For Results-Focused, Data-Led Social Media Marketing
- Will Weeks, Head of Content, Contiki
- David Bulman, Chief Technology Officer, Bourne Leisure Ltd
- James Lee, Senior Digital Marketing Manager, P&O Cruises
- Nick Thompson, Social Media Manager, Holiday Extras
- Verane Brissaud, E-commerce and Direct Sales Manager, Air France KLM
10.35 Morning Refreshment Break & Informal Networking With Bonus PPC Clinic
PPC Clinic
An informal clinic to discuss real-world, functional strategies to make PPC work for your brand. Key talking points include: tracking and demonstrating the ROI of PPC, striking the balance between cost and popularity with regard to keywords, content, organic rankings and PPC – how do they all relate?
11.05 The Travel Marketer’s Biggest Challenge Yet: The Entitled Consumer
Christopher Baldwin, Head of Marketing, Northern Europe, Selligent
Customer Insights & Travel Trends – Panel Discussion
11.25 Unravel Changing Travel Customer Expectations To Secure Bookings & Boost Engagement On- & Offline
- Navneet Bali, Chairman, MEININGER Hotels
- Jan Richards, Head of Insight, daa (Dublin Airport)
- Cathy Thomson, Global Head of CRM & Customer Insight, Hostelworld Group
Optimising Search
11.50 Blend Paid & Organic Search Techniques To Maximise Online Search Visibility & Thrive Online
Michael Briggs, Head of SEO & Content Strategy, Skyscanner
Bonus Session
12.10 Mapp Partner Session
Speaker to be confirmed
Website Conversions
12.30 Drive Traffic, Optimise Displays & Streamline Bookings For A First-Class Website Presence Which Encourages Direct Bookings & Cuts Out 3rd Parties
Anthony Reilly, Marketing Director, Hoseasons
12.50 Lunch For Delegates, Speakers & Partners
13.20 Informal Peer-To-Peer Experience Exchanges
A) PURE 360 Partner Session
Speaker to be confirmed
B) Influencers
Fabian Tiefenbacher, Marketing & E-Commerce, Sofitel London St James
C) Video
Seamus McCauley, Head of Communications, Holiday Extras
D) Advertising
13.50 Afternoon Chair’s Opening Remarks
David Bulman, Chief Technology Officer, Bourne Leisure Ltd
ROI Attribution
14.05 The Bottom Line: Critically Attribute Your Marketing Spend To Best Allocate Resources & Continually Develop & Refine Your Campaigns To Deliver Greatest Value
Dr. Pascal Volz, Vice President E-Commerce, airberlin
Future Technology – Panel Discussion
14.25 What Are The Newest Technology Trends & Innovation Impacting The Travel Market Today, Tomorrow & In The Future?
- Hugo Kimber, Executive Chairman, LateRooms.com & SuperBreak
- Amir Segall, VP International, Hoteltonight
- Brendan O’Kane, CEO, Otherlevels
- Paul Stephen, CEO, Sagittarius
- Estelle Giraudeau, Managing Director of UK & Scandinavia, Club Med
Bonus Session
14.55 Milton Bayer Partner Session
Speaker to be confirmed
Leveraging Data
15.10 Best-Practice Advice For Collecting, Collating & Segmenting Data Effectively For More Informed, Targeted Decision-Making
Matt Webster, Senior Customer Experience Manager, Virgin Atlantic Airways
15.45 Afternoon Refreshment Break With Informal Networking
Automation & Personalisation
16.10 Leverage Technology For Automated, Personalised Marketing Communications Which Improve ROI & The Customer
Asier Domaica, Industry Manager, Travel, Google
Mastering Email
16.30 Engage & Convert Customers With High-Impact Email Campaigns & CRM Strategies Which Consistently Deliver
Nick Crawford, Interim Head of eCRM, Travelodge
Winning Content
16.50 Crafting & Distributing Tailored Travel Content Which Stands Out From The Crowd, Drives Sales & Engages Audiences
- Alessandra di Lorenzo, Chief Commercial Officer – Media & Partnerships, lastminute.com
- Peter Ward, CEO and Co-founder, WAYN, part of lastminute.com group
17.15 Chairperson’s Closing Remarks & Official Close Of Conference
Are you interested in getting involved with The Digital Travel Marketing Conference – Customers, Channels, Results? For more information, please call +44 (0)20 3479 2299 or email info@travelmarketingconference.com.
