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32 Travel Marketing Innovators Including British Airways, TUI, Kuoni & More Reveal Insights Into Engaging Digital, Social & Multi-Platform Travel Marketing Strategies

Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October 2019, One America Square, London.

PLUS! Don't Miss The Separately-Bookable Post-Conference Travel Analytics & Insights Day, One America Square, London, 2nd October 

Our Best Speaker Line-Up Yet! 33 Leading Travel Brands Share Their Fresh Insights On How To Drive & Attribute Results With Successful Social, Digital & Multi-Platform Marketing Strategies Using The Latest Consumer Insights, Technology & Tools To Boost Engagement With Stand-Out Content & Campaigns To Drive Conversions & Bottom-Line Profits

  1. Monetise The Hottest Social Media Trends & Insights: Best-practice, future-focused social media strategies for platform-leading campaigns, deeper engagement and guaranteed results
  2. Attribute Conversions & Drive ROI Across The Travel Customer Journey: Understand you customers’ full purchase journey and
    deliver sales by optimising your key touch points, channels and platform mix
  3. Facebook & Instagram Front Line, Insider Insight: The hottest content, latest tools and formats to maximise ROI
  4. Attention-Grabbing Content! Cement your brand in the consumer conscience with head-turning campaigns
  5. Tap Into Changing Customer Behaviours & Trends: Leverage insights into key consumer attitudes to online, purchasing and research to ensure your brand and products are ahead of the curve
  6. Maximise Data For First-Class Customer Experiences: Make the most of your data to surprise customers and keep them coming back
  7. Influencers – The Big Debate: Exploring relationships, strategies and results – are they really worth it for you?
  8. Harness The Power of Video: Cut through the noise with visual content that will stand out in a saturated market

33+

Senior Speakers

97%

Average Satisfaction Rating

6

Years Of Insight

1

Exceptional Day

PLUS! The Digital Travel Marketing Conference Also Features:

  • 33+ Market-Leading Travel Brands Take To The Stage In 1 Compact Day
  • 6 Years Of On-Trend, Market-Beating Insights
  • Facebook & Instagram Insider Insights
  • International Perspectives
  • 3 Interactive Panels Covering: Social Media, Future Tech & Tools & Customer Behaviours & Insights
  • 8 Peer Discussions On: GDPR, Website Excellence, SEO, Luxury, GEN Z, Loyalty, Personalisation, CRM
  • Interactive Voting & Open Q&A
  • Senior-Level Networking
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1 Inspiring Day. 33 Travel Brands Confirmed To Address Your Toughest Digtial Marketing Challenges Within Travel: Impactful Social Media Trends & Innovations • Attribution Of Conversions • Channels & Platforms ROI • Google, Facebook & Instagram Insider Best-Practice • Attention-Grabbing Content • Customer Behaviours & Insights • Future Tech & Tools • Infuencers: The Big Debate • The Power Of Video

Boost Performance, Win Customers & Attribute Sales: Engaging Social, Multi-Platform & Digital Travel Marketing Strategies

Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October, One America Square, Central London

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks
James Davies, Social Media Director, Expedia

SOCIAL MEDIA - CASE STUDY

09.20 Monetise The Hottest Social Media Insights For Best-Practice, Future-Focused, Platform-Leading Campaigns & Guaranteed Results

Clemens Strauss, Head of Content & Campaign, Lufthansa

SOCIAL TRENDS & INNOVATIONS - Q&A PANEL

09.40 Optimise Key Trends Within The Social World To Enhance On-Target Adverts, Boost Engagement & Drive Sales

Lottie Norman, Global Head of Content, Contiki

Nichol Callaghan, Head of Digital Marketing, Trafalgar Travel

Tom Baker, Social Content Lead, Holiday Extras


Eva Kwiecinksa, Senior Marketing Manager, VisitScotland


ATTRIBUTION OF CONVERSIONS

10.10 Get To Grips With The Full Purchase Journey Of The Consumer To Measure Performance & Accurately Track Conversions

John Leighton, Head of Customer Service, easyJet

10.30 Morning Refreshment Break With Informal Networking

CHANNELS & PLATFORM ROI

11.00 Time + Money = Results? Attributing Performance To Individual Channels To Determine The Correct Platform Mix For Your Campaigns

INSTAGRAM & FACEBOOK

11.20 Insider Insights & Front-Line Advice For The Hottest Content, Latest Tools & Formats To Maximise ROI From The Biggest Social Platforms

Ali Busacca, Travel Product Marketing Lead, Instagram & Facebook EMEA


11.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.

STAND-OUT CONTENT - DOUBLE PERSPECTIVE

12.10 Attention-Grabbing Content Which Turns Heads & Cements Your Brand & Campaigns In The Consumer Conscience

12.10 Perspective One
Freddie Hoff, Head of Content, Expedia

12.30 Perspective Two
Meabh Clohosey, Managing Director, Norwegian Brand Ltd


12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Discussions

A) GDPR: Nikki Farr, Head of Sales, Best Western Hotels & Resorts GB

B) Luxury

C) Website Excellence: Emma Morris, Head of Digital, Shearings

 

 

 

D) Gen Z

E) Personalisation

F) CRM

G) Loyalty


13.50 Afternoon Chair’s Opening Remarks

THE POWER OF VIDEO

14.10 Cut Through The Noise With Trailblazing Visual Content, Timings & Roll-Outs To Continue To Harness The Power Of Video In 2019 & Beyond

Peter Harris, Head of Video & Photography, TUI

DATA-LED CUSTOMER EXPERIENCE

14.30 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike

Tess Mattisson, Senior Director, European Marketing, Choice Hotels International®

CUSTOMER BEHAVIOURS & INSIGHTS - Q&A PANEL

14.50 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike

Mark Fleming, Head of Digital, Kuoni

Alexandre Luna, Digital Marketing Manager, Corinthia London

Jackie Lundblad, Head of International Insights, Buzzfeed

Jouni Oksanen, Senior Vice President, eCommerce, Marketing & Sales, airBaltic

Joanne Morley, Head of Marketing, Brand & Business Development, Arriva Rail North

René Frey, CEO, Insight Guides & Rough Guides

Mark Anderson, Head of Marketing, The Go-Ahead Group


15.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.


15.50 Afternoon Refreshment Break With Informal Networking

FUTURE TECH & TOOLS

16.20 The Latest Software, Tools & Tech Updates To Enhance Engagement, Drive Traffic & Boost Sales

Carlo Del Mistro, Head of Innovation, Premier Inn

Dara Brady, Digital Director, Ryanair

INFLUENCERS: THE BIG DEBATE - DOUBLE PERSPECTIVE

16.50 Are They Really Worth It? Harness The Success Of Influencers To Avoid Chasing A Trend That Might Not Work For Everyone

16.50 Perspective One: Speaker to be confirmed from lastminute.com

17.10 Perspective Two: Paul Gauger, Senior Vice President, The Americas, VisitBritain

17.30 Chair’s Closing Remarks & Official Close of Conference

PLUS! Don't Miss The Separately-Bookable, Post-Conference Travel Analytics & Insights Day: Travel Data Analytics For Competitive Marketing Forecasting, Revenue & Customer Experience Strategies
A One-Day, Brand Led Travel Analytics & Insight Day. 2nd October 2019, One America Square, London

Which platform is best for you? ✓ Real-world advice and lessons on innovative data tools ✓ Explore the latest trends and travel impacts ✓ How can you get the most out of your data and forward-think your strategies? ✓ How can you heighten productivity, customer conversions and improve tracking? ✓ Learn quick-wins and utilise your travel data analytics ✓ How can you embrace AI in your marketing strategies? ✓ Effective tips for boosting customer intelligence!

GIC Digital Travel - Speaker Horizontal-02

Travel Data Analytics For Competitive Marketing Forecasting, Revenue & Customer Experience Strategies:

  1. Innovative Data Visualisation For Next-Level Reporting: Explore new and emerging data tools and evaluate which platform is best for you
  2. Optimise Your Strategies For Accurate Revenue & Pricing: Get the most out of your data and stay ahead of the curve
  3. Macro Trends & Travel Impacts (Beware Of The Storm!) Proactively planning for external trends and incidents
  4. Gather, Analyse, Action: Best-practice advice for heightened efficiencies, customer conversions and improved tracking
  5. Embracing New Technologies: Quick-wins and make the most of the latest developments to make the most of the digital analytics in travel
  6. Get On Board With AI! As AI is becomes increasingly accessible, what are the best ways to integrate machine learning into your processes?
  7. Maximise Customer Intelligence: Fuel your data-led customer strategies to determine exactly what the consumer wants

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks

Evolving Data Visualisation

9.20 Benchmarking Emerging Data Visualisation Tools To Evaluate Your Data & Elevate Your Reporting

Revenue & Pricing Strategies

9.40 Get The Most Out Of Your Available Data To Optimise Revenue & Pricing With Accurate Reporting Dynamic Pricing For Improved Returns & Increased Stability During Periods Of Uncertainty

Macro Trends & Travel Impact

10.10 Avoid The Adverse Effects Of The Storm; Brexit, The Economy & Zika: Proactively Predict How External Factors Impact Travel To React To Change & Safeguard Your Business

Domenico Di Stefano, Data Scientist, VisitScotland

Chris Greenwood, Senior Tourism Manager, VisitScotland

10.45 Morning Refreshment Break With Informal Networking

Data Strategies: Gather, Analyse, Action

11.15 The Devil’s In The Data: Make The Most Of All The Data At Your Disposal To Accurately Inform Ongoing Strategies & Deliver Effective Commercial & Conversion Strategies
Matt Foden, Analytics Team Leader, British Airways

11.45 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.

12.15 Lunch & Informal Networking For Delegates, Speakers & Partners

13.15 Afternoon Chair’s Opening Remarks

Embracing Technology 

13.30 Simplify Processes & Create Quick Wins By Making The Most Of Technological Developments For Data Analytics

Ikenna Uzoh
Global Head of Analytics
VisitBritain

Peter Vermeulun
Senior Data Scientist 
Carnival UK 

Predictive Analytics: AI & Machine Learning

14.30 As AI & Machine Learning Become Increasingly Accessible, How Can They Be Best Applied To Integrate Predictive Analytics Into Your Processes?

  • Real-life cases of machine learning applications and capabilities to understand how it can be used to improve traveller facing products
  • Can machine learning truly adapt to the reactiveness of travel consumers’ demands?

Andreea Pascu
Data Scientist
Skyscanner

15.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.

15.30 Afternoon Refreshment Break With Informal Networking

BA Case Study

16.00 A Vision For The Successful Application Of Data Science At British Airways

Stefan Jackson
Analytics Manager- Data Science & Innovation
British Airways

Data-Led Customer Strategies

16.30 Recognising The Importance Of The People Behind The Data & How Truly Understanding Your Customer Needs Leads To Greater Efficiency, Engagement & Value In Your Product Offerings
Christina Finlay, Head of Audience Insight, National Trust

17.00  Chair Closing Remarks & Official Close Of Travel Analytics & Insight Day

Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com

Book an exhibition stand and two delegate passes before 25th July for only £2,399 (Save £400). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

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