Generate Impressive Returns & Attribute Channel Performance: Compelling Customer Journeys Which Capitalise On The Latest Digital, Social & Tech Innovations In Travel Marketing
Optimise Search, Drive Website Conversions, Leverage Customer Insights, Target Data & Automation For Personalised Content & Seamless, Engaging Multi-Channel Customer Experiences Which Maximises ROI.
Download The Brochure Here. Book Today – Limited Places.
The Digital Travel Marketing Conference will be taking place at The Hilton London Kensington, Central London.
The Hilton London Kensington
179-199 Holland Park Avenue
London
W11 4UL
+44 (0)20 7603 3355
Transport Links:
Arriving by Underground:
- Shepherds Bush Station – circle line and London Overground, just a five minute walk away.
- Oxford Circus, Piccadilly Circus, Hyde Park and Kensington are all just a short tube or bus ride away.
Expand Your Marketing Arsenal With Optimised Digital, Social & Tech Innovations – Drive Conversions, Improve Experiences & Returns!
- Engaging, Profitable Social Media: Drive brand recognition and boost conversions with an optimised, results-focused social media mix
- Winning Multi-Channel Customer Journeys: Track the customer journey and lifecycle from first booking to repeat business for insights which drive growth
- Attribute Spend & Deliver On The Bottom Line: Measure ROI and continually inform future strategies to refine your campaigns and digital investments
- Monetise Evolving Customer Insights & Travel Trends: Meet customer expectations for cross-channel engagement and increased bookings
- Optimise Search & Website Conversions: Maximise paid and organic search impact and encourage direct bookings with user-focused websites
- Collating & Leveraging Data: Best practice segmentation for insight-led campaigns
- Tactical & Effective Automation & Personalisation: Engage and convert with next-level, personalised communications which deliver impressive ROI and customer experiences
- Winning, Stand-Out Travel Content: Tailored, unique content strategies which drive sales, cut through and truly engage audiences
- High-Impact Email, CRM & Data Strategies: Keep your campaigns fresh, targeted and insight-led to
consistently deliver results - Master Tomorrow’s Key Technologies Today: Harness the newest tech trends and innovations
26 Travel Brands. 1 Day: Customer Journeys • Social Media • Customer Insights & Trends • Search • Website Conversions ROI & Attribution • Data • Automation & Personalisation • Email & CRM • Content • Future Tech Technology
PLUS! This Digital Travel Marketing Conference Features:
- 26 Travel Brands In 1 Inspiring Day: 8 Tour Operators, 4 Airlines, 1 Cruise Company, 4 Hotels, 8 Booking & Comparison Sites, 1 Online
- 97% Average Delegate Satisfaction Rating Over The Last 4 Years
- 12 In-Depth Sessions Focused On Your Hottest Digital Travel Marketing Challenges
- 3 Informal Peer-To-Peer Roundtable Discussions: A) Influencers B) Video C) Advertising
- NEW Dedicated Social Media Panel Discussion
- NEW Customer Insights & Trends Panel Discussion
- NEW Future Technology Panel Discussion
- NEW Automation & Personalisation Keynote From Google
- PPC Clinic: An informal clinic to discuss real-world, functional strategies to make PPC work for your brand
- New Technologies, Digital Innovations Panel Discussion
- Meet The Speakers Area
- 2 Conference Chairmen
- Speed Networking
- Q&A
Can you help travel professionals boost their business and digital performance? For more information on how to get involved, please email partner@travelmarketingconference.com or call +44(0)20 3479 2299.
Book your exhibition stand and two delegate passes today for only £2,499 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
A Must-Attend Event For Travel Brands Striving To Capitalise On The Latest Digital, Social & Tech Innovations In Travel Marketing
08.30 Registration & Speed Networking Over Coffee
08.30 Registration & Speed Networking Over Coffee
09.00 Morning Chairman’s Opening Remarks
David Bulman
Chief Technology Officer
Bourne Leisure Ltd
Engaging Social Media
09.15 Drive Brand Recognition & Generate Conversions With An Effective, Optimised Social Media Marketing Mix
- Optimise your content, right down to when and how often to post, for each channel to drive brand visibility and ensure impactful messaging and engagement
- Tips for creating social media posts tailored to individual channel capabilities which stand out and spur customer interest
- Thinking bigger: taking social media from merely a brand awareness tool to a primary, self-funding driver of sales in its own right
- Recognising the potential and limitations of paid vs. organic social media and how to maximise performance for your organisation
Tim McLoughlin
Head of Social Media
Hotels.com
Social Media – Panel Discussion
09.350 Refine & Develop Your Organisation’s Social Media Mix For Results-Focused, Data-Led Social Media Marketing
- Harness trends and continually innovate your social media strategies against a backdrop of changing user habits and ever-evolving algorithms for maximum visibility, interaction and impact
- Building an accurate and actionable picture of social media performance, reach and impact to allocate budget and resources for maximum results
- Capitalise on the latest social media content and video to keep your social media presence current, accessible and engaging
Will Weeks
Head of Content
Contiki
David Bulman
Chief Technology Officer
Bourne Leisure Ltd
James Lee
Senior Digital Marketing Manager
P&O Cruises
Seamus McCauley
Head of Communications
Holiday Extras
Multi-Channel Customer Journeys
10.00 Understanding The Entire Multi-Channel Customer Journey & Lifecycle From First Booking To Repeat Business To Gather Key Insights & Drive Business Growth
- Key insights into monitoring and tracking multi-channel user touchpoints to build a picture of typical customer experiences and behaviours, understand common paths to purchase and refine your channel strategies
- Harness data to track and understand customer contact preferences for optimised multi-channel communications which tap into audience mindsets and ensure repeat purchases
- Tracking the consumer lifecycle across multiple purchases for outstanding customer journeys which drive retention and business growth
Pauline Wilson
Operations Director
Virgin Holidays
Bonus Session
10.20 Forgotten Something? Eliminate Your Conversion Blindspot With Call Intelligence
Michael Feeney
Strategic Accounts Director
ResponseTap
Jennie Webster
Head of Digital
Neilson Active Holidays
10.35 Morning Refreshment Break & Informal Networking
Customer Insights & Travel Trends – Panel Discussion
11.05 Unravel Changing Travel Customer Expectations To Secure Bookings & Boost Engagement On- & Offline
- Where are people travelling now and where will they travel tomorrow? Insights into shifts in travel trends from holidays to mini-breaks to staycations – and how to stay ahead of them
- From gap year to the grey pound: how to most effectively target your key demographics and identify avenues for potential growth and new markets
- Leverage insights to make the best use of both novel and more traditional channels to develop an engaged, active audience
- Grasp the impact of broader market trends and cultural shifts such as Brexit on the travel industry to adapt and thrive in a fast-changing environment
Navneet Bali
Chairman
MEININGER Hotels
Rumyana Miteva
Head of Search
Secret Escapes
Jan Richards
Head of Insight
daa (Dublin Airport)
Cathy Thomson
Global Head of CRM & Customer Insight
Hostelworld Group
Bonus Session
11.35 The Travel Marketer’s Biggest Challenge Yet: The Entitled Consumer
Consumer expectations are rising. The drumbeat for convenience, relevance and value grows louder month on month. How do you build lasting relationships with fickle consumers who believe they are deserving of special treatment and privileges and whose expectations tax the limits of the organisational structures, data and technology available to serve them?
Christopher Baldwin
Head of Marketing, Northern Europe
Selligent
Optimising Search
11.55 Blend Paid & Organic Search Techniques To Maximise Online Search Visibility & Thrive Online
- Stay ahead of ever-changing search algorithms and look to the future of search with smart, innovative strategies to maximise online visibility, without breaking the bank
- Think with a growth mindset: position your website to attract global traffic to raise your brand profile internationally and reach untapped markets through growth hacking techniques
- Winning tips on aligning SEO with Social as part of a seamless, integrated marketing strategy which boosts your search rankings and helps you create a growth loop
Michael Briggs
Head of SEO & Content Strategy
Skyscanner
Bonus Session
12.10 How Time Out Keep Track Of & Market To Their Customers When They’re On The Move: Utilising Behavioural Marketing To Send Relevant & Timely Communications
Joshua Beale
Account Director
Mapp Digital UK Ltd
James Anderson
CRM & Retention Manager
Time Out London
Website Conversions
12.35 Drive Traffic, Optimise Displays & Streamline Bookings For A First-Class Website Presence Which Encourages Direct Bookings & Cuts Out 3rd Parties
- Sustainably grow your online share and presence and secure more bookings through focusing on customer browsing behaviour
- Optimising your desktop, tablet or mobile website display to ensure your online presence heightens brand prestige and business growth
- Creating a streamlined, user-friendly booking process to reduce check out time, increase ease and drive web conversion
Anthony Reilly
Marketing Director
Hoseasons
12.55 Lunch For Delegates, Speakers & Partners
13.25 Informal Peer-To-Peer Experience Exchanges
A) Recover, Re-Engage, Recommend: Increase Customer Lifetime Value
Komal Helyer
Marketing Director
Pure360
B) Influencers
Fabian Tiefenbacher
Marketing & E-Commerce
Sofitel London St James
C) Video
Seamus McCauley
Head of Communications
Holiday Extras
D) Staff Engagement In The Digital Space
Stephen Lane
Head of Engagement
Hostelling International
13.50 Afternoon Chair’s Opening Remarks
David Bulman
Chief Technology Officer
Bourne Leisure Ltd
Future Technology – Panel Discussion
14.55 What Are The Newest Technology Trends & Innovation Impacting The Travel Market Today, Tomorrow & In The Future?
- Making reality virtual: are there real practical applications for VR to deliver genuine business benefits within travel and measurably impact the bottom line?
- Top tips on making mobile work within your business to drive conversions and engage on-the-go customers wherever they are
- Tomorrow’s tech today: insights into real, practical technologies that can be implemented immediately to drive your business forward and what’s on the horizon
- Assessing the potential of fully-automated chatbots within your digital marketing presence and how to implement them in your business
- Making the most of traditional channels in 2017 to update and perfect tried and tested techniques alongside new innovation
Hugo Kimber
Executive Chairman
LateRooms.com & SuperBreak
Amir Segall
VP International
Hoteltonight
Brendan O’Kane
CEO
Otherlevels
Paul Stephen
CEO
Sagittarius
Estelle Giraudeau
Managing Director of UK & Scandinavia
Club Med
Bonus Session
14.35 GDPR – A Practical GUide
Ed Grant
Client Services Director
Milton Bayer
Automation & Personalisation
14.50 Leverage Technology For Automated, Personalised Marketing Communications Which Improve ROI & The Customer
- Understanding the costs and resources required to implement automation programmes and streamline business functions – and how to make the case to senior decision makers
- Leveraging cross-platform data sources to deliver personalised experiences and targeted messaging which encourage repeat business
- The human touch? Striking the right balance between automation and bespoke, organic communications to guarantee the best customer experience
Asier Domaica
Industry Manager, Travel
Google
Localisation & Personalisation
15.10 Generating Volume & Growth From Email, Messaging & Social: Top Tips To Get More From Marketing Via Localisation & Personalisation
Joel Brandon-Bravo
Managing Director UK
Travelzoo
15.30 Refreshment Break With Complimentary Drinks & Informal Facilitated Networking
Grab a glass of bubbly, relax and network with your peers. Compliments of our partner Pure360
Mastering Email
16.10 Engage & Convert Customers With High-Impact Email Campaigns & CRM Strategies Which Consistently Deliver
- Optimising CRM usage for best-in-class segmentation, targeting and contact preference management for email campaigns which resonate with your audience to secure bookings and secondary spend
- Tips for optimising your email campaigns to boost engagement, open rates and click-throughs for measurable results that drive sales and directly demonstrate value
- Expert views on the latest automation tools available for delivering email most effectively in 2017 and beyond
Nick Crawford
Interim Head of eCRM
Travelodge
Winning Content
16.30 Crafting & Distributing Tailored Travel Content Which Stands Out From The Crowd, Drives Sales & Engages Audiences
- Craft meaningful, focused content which strikes a channel-specific tone, fosters genuine brand engagement and boosts the profile of your organisation
- Generate content which not only cuts through the noise but grabs and holds audience attention and also drives conversions for sustained business growth
- Capitalise on the immense power of video and photo content to tell your brand story in an engaging way that immediately appeals to busy audiences
- Ensure you are not simply producing the right content, but distributing it most effectively so the right message reaches the right audience at the right time, for maximum engagement
Peter Ward
CEO and Co-founder
WAYN, part of lastminute.com group
16.50 Chairperson’s Closing Remarks & Official Close Of Conference
Are you interested in getting involved with The Digital Travel Marketing Conference – Customers, Channels, Results? For more information, please call +44 (0)20 3479 2299 or email info@travelmarketingconference.com.
