How Are 32 Travel Marketing Innovators Including TUI, Kuoni & More Crafting Engaging Digital, Social & Multi-Platform Travel Marketing Strategies?
Boost Performance, Win Customers & Attribute Sales: Engaging, Social & Multi-Platform & Digital Travel Marketing Strategies! Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October 2019, One America Square, London.
Our Best Speaker Line-Up Yet! 25 Leading Travel Brands Share Their Fresh Insights On How To Drive & Attribute Results With Successful Social, Digital & Multi-Platform Marketing Strategies Using The Latest Consumer Insights, Technology & Tools To Boost Engagement With Stand-Out Content & Campaigns To Drive Conversions & Bottom-Line Profits
- Monetise The Hottest Social Media Trends & Insights: Best-practice, future-focused social media strategies for platform-leading campaigns, deeper engagement and guaranteed results
- Attribute Conversions & Drive ROI Across The Travel Customer Journey: Understand you customers’ full purchase journey and
deliver sales by optimising your key touch points, channels and platform mix - Facebook & Instagram Front Line, Insider Insight: The hottest content, latest tools and formats to maximise ROI
- Attention-Grabbing Content! Cement your brand in the consumer conscience with head-turning campaigns
- Tap Into Changing Customer Behaviours & Trends: Leverage insights into key consumer attitudes to online, purchasing and research to ensure your brand and products are ahead of the curve
- Maximise Data For First-Class Customer Experiences: Make the most of your data to surprise customers and keep them coming back
- Influencers – The Big Debate: Exploring relationships, strategies and results – are they really worth it for you?
- Harness The Power of Video: Cut through the noise with visual content that will stand out in a saturated market
25+
Senior Speakers
97%
Average Satisfaction Rating
6
Years Of Insight
1
Exceptional Day
PLUS! The Digital Travel Marketing Conference Also Features:
- 25+ Market-Leading Travel Brands Take To The Stage In 1 Compact Day
- 6 Years Of On-Trend, Market-Beating Insights
- Facebook & Instagram Insider Insights
- International Perspectives
- 3 Interactive Panels Covering: Social Media, Future Tech & Tools & Customer Behaviours & Insights
- 8 Peer Discussions On: GDPR, Website Excellence, SEO, Luxury, GEN Z, Loyalty, Personalisation, CRM
- Interactive Voting & Open Q&A
- Senior-Level Networking
1 Inspiring Day. 25 Travel Brands Confirmed To Address Your Toughest Digtial Marketing Challenges Within Travel: Impactful Social Media Trends & Innovations • Attribution Of Conversions • Channels & Platforms ROI • Google, Facebook & Instagram Insider Best-Practice • Attention-Grabbing Content • Customer Behaviours & Insights • Future Tech & Tools • Infuencers: The Big Debate • The Power Of Video
Boost Performance, Win Customers & Attribute Sales: Engaging Social, Multi-Platform & Digital Travel Marketing Strategies
Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October, One America Square, Central London
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks
James Davies, Social Media Director, Expedia
SOCIAL MEDIA - CASE STUDY
09.20 Monetise The Hottest Social Media Insights For Best-Practice, Future-Focused, Platform-Leading Campaigns & Guaranteed Results
Clemens Strauss, Head of Content & Campaign, Lufthansa
SOCIAL TRENDS & INNOVATIONS - Q&A PANEL
09.40 Optimise Key Trends Within The Social World To Enhance On-Target Adverts, Boost Engagement & Drive Sales
Lottie Norman, Global Head of Content, Contiki
Nichol Callaghan, Head of Digital Marketing, Discover The World
Tom Baker, Social Content Lead, Holiday Extras
Eva Kwiecinksa, Senior Marketing Manager, VisitScotland
ATTRIBUTION OF CONVERSIONS
10.10 Get To Grips With The Full Purchase Journey Of The Consumer To Measure Performance & Accurately Track Conversions
John Leighton, Head of Customer Service, easyJet
10.30 Morning Refreshment Break With Informal Networking
DYNAMIC EMAILS TRAVEL FURTHER
11.00 Dave Will Provide Multiple Case Studies Of Travel Brands Delivering Increased Sales Via Email Through The Clever Use Of Moment Of Open Dynamic Content
Dave Holland, Regional Director, Liveclicker
INSTAGRAM & FACEBOOK
11.20 Insider Insights & Front-Line Advice For The Hottest Content, Latest Tools & Formats To Maximise ROI From The Biggest Social Platforms
Ali Busacca, Travel Product Marketing Lead, Instagram & Facebook EMEA
THE TRAVEL PHONE CALL
11.40 How Virgin Holidays Personalized The Phone Call & Increased Sales By 48%
Paul Bibby, Systems Consultant, ResponseTap
STAND-OUT CONTENT - DOUBLE PERSPECTIVE
12.10 Attention-Grabbing Content Which Turns Heads & Cements Your Brand & Campaigns In The Consumer Conscience
12.10 Perspective One
Freddie Hoff, Head of Content, Expedia
12.30 Perspective Two
Meabh Clohosey, Managing Director, Norwegian Brand Ltd
12.50 Lunch & Informal Networking For Delegates, Speakers & Partners
13.20 Informal Peer-To-Peer Discussions
A) GDPR
B) Luxury
C) Website Excellence: Emma Morris, Head of Digital, Shearings
D) Gen Z
E) Personalisation
F) CRM
G) Loyalty
13.50 Afternoon Chair’s Opening Remarks
THE POWER OF VIDEO
14.10 Cut Through The Noise With Trailblazing Visual Content, Timings & Roll-Outs To Continue To Harness The Power Of Video In 2019 & Beyond
Peter Harris, Head of Video & Photography, TUI
DATA-LED CUSTOMER EXPERIENCE
14.30 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike
Tess Mattisson, Senior Director, European Marketing, Choice Hotels International®
CUSTOMER BEHAVIOURS & INSIGHTS - Q&A PANEL
14.50 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike
Mark Fleming, Head of Digital, Kuoni
Modesta Jonauskyte, Digital Marketing Manager, Corinthia Hotels
Jackie Lundblad, Head of International Insights, Buzzfeed
Joanne Morley, Head of Marketing, Brand & Business Development, Arriva Rail North
René Frey, CEO, Insight Guides & Rough Guides
15.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.
15.50 Afternoon Refreshment Break With Informal Networking
FUTURE TECH & TOOLS
16.20 The Latest Software, Tools & Tech Updates To Enhance Engagement, Drive Traffic & Boost Sales
Carlo Del Mistro, Head of Innovation, Premier Inn
Dara Brady, Digital Director, Ryanair
Jordan Pellant, Team Lead UK & APAC, Trustpilot
Mark Thomas, VP Customer Success EMEA, Botify
INFLUENCERS: THE BIG DEBATE - DOUBLE PERSPECTIVE
16.50 Are They Really Worth It? Harness The Success Of Influencers To Avoid Chasing A Trend That Might Not Work For Everyone
16.50 Perspective One: Speaker to be confirmed from lastminute.com
17.10 Perspective Two: Paul Gauger, Senior Vice President, The Americas, VisitBritain
17.30 Chair’s Closing Remarks & Official Close of Conference
Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com
Book an exhibition stand and two delegate passes today for only £2,799. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Capture Audience Attention With New, Authentic & Measurable Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout.
A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London.
16 In-House Influencer Marketing Innovators Tackle Your Toughest Influencer Marketing Challenges In 1 Day: Measurement & ROI • Finding The Right Influencer • Working With Influencers • Engaging Content • Credibility & Authenticity • Long-Lasting Partnerships • Reaching New Demographics • Macro Vs. Nano Influencers • Future Trends
