32 Travel Marketing Innovators Including British Airways, TUI, Kuoni & More Reveal Insights Into Engaging Digital, Social & Multi-Platform Travel Marketing Strategies
Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October 2019, One America Square, London.
PLUS! Don't Miss The Separately-Bookable Post-Conference Travel Analytics & Insights Day, One America Square, London, 2nd October
Our Best Speaker Line-Up Yet! 33 Leading Travel Brands Share Their Fresh Insights On How To Drive & Attribute Results With Successful Social, Digital & Multi-Platform Marketing Strategies Using The Latest Consumer Insights, Technology & Tools To Boost Engagement With Stand-Out Content & Campaigns To Drive Conversions & Bottom-Line Profits
- Monetise The Hottest Social Media Trends & Insights: Best-practice, future-focused social media strategies for platform-leading campaigns, deeper engagement and guaranteed results
- Attribute Conversions & Drive ROI Across The Travel Customer Journey: Understand you customers’ full purchase journey and
deliver sales by optimising your key touch points, channels and platform mix - Facebook & Instagram Front Line, Insider Insight: The hottest content, latest tools and formats to maximise ROI
- Attention-Grabbing Content! Cement your brand in the consumer conscience with head-turning campaigns
- Tap Into Changing Customer Behaviours & Trends: Leverage insights into key consumer attitudes to online, purchasing and research to ensure your brand and products are ahead of the curve
- Maximise Data For First-Class Customer Experiences: Make the most of your data to surprise customers and keep them coming back
- Influencers – The Big Debate: Exploring relationships, strategies and results – are they really worth it for you?
- Harness The Power of Video: Cut through the noise with visual content that will stand out in a saturated market
33+
Senior Speakers
97%
Average Satisfaction Rating
6
Years Of Insight
1
Exceptional Day
PLUS! The Digital Travel Marketing Conference Also Features:
- 33+ Market-Leading Travel Brands Take To The Stage In 1 Compact Day
- 6 Years Of On-Trend, Market-Beating Insights
- Facebook & Instagram Insider Insights
- International Perspectives
- 3 Interactive Panels Covering: Social Media, Future Tech & Tools & Customer Behaviours & Insights
- 8 Peer Discussions On: GDPR, Website Excellence, SEO, Luxury, GEN Z, Loyalty, Personalisation, CRM
- Interactive Voting & Open Q&A
- Senior-Level Networking
1 Inspiring Day. 33 Travel Brands Confirmed To Address Your Toughest Digtial Marketing Challenges Within Travel: Impactful Social Media Trends & Innovations • Attribution Of Conversions • Channels & Platforms ROI • Google, Facebook & Instagram Insider Best-Practice • Attention-Grabbing Content • Customer Behaviours & Insights • Future Tech & Tools • Infuencers: The Big Debate • The Power Of Video
Boost Performance, Win Customers & Attribute Sales: Engaging Social, Multi-Platform & Digital Travel Marketing Strategies
Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October, One America Square, Central London
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks
James Davies, Social Media Director, Expedia
SOCIAL MEDIA - CASE STUDY
09.20 Monetise The Hottest Social Media Insights For Best-Practice, Future-Focused, Platform-Leading Campaigns & Guaranteed Results
Clemens Strauss, Head of Content & Campaign, Lufthansa
SOCIAL TRENDS & INNOVATIONS - Q&A PANEL
09.40 Optimise Key Trends Within The Social World To Enhance On-Target Adverts, Boost Engagement & Drive Sales
Lottie Norman, Global Head of Content, Contiki
Nichol Callaghan, Head of Digital Marketing, Trafalgar Travel
Tom Baker, Social Content Lead, Holiday Extras
Eva Kwiecinksa, Senior Marketing Manager, VisitScotland
ATTRIBUTION OF CONVERSIONS
10.10 Get To Grips With The Full Purchase Journey Of The Consumer To Measure Performance & Accurately Track Conversions
John Leighton, Head of Customer Service, easyJet
10.30 Morning Refreshment Break With Informal Networking
CHANNELS & PLATFORM ROI
11.00 Time + Money = Results? Attributing Performance To Individual Channels To Determine The Correct Platform Mix For Your Campaigns
INSTAGRAM & FACEBOOK
11.20 Insider Insights & Front-Line Advice For The Hottest Content, Latest Tools & Formats To Maximise ROI From The Biggest Social Platforms
Ali Busacca, Travel Product Marketing Lead, Instagram & Facebook EMEA
11.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.
STAND-OUT CONTENT - DOUBLE PERSPECTIVE
12.10 Attention-Grabbing Content Which Turns Heads & Cements Your Brand & Campaigns In The Consumer Conscience
12.10 Perspective One
Freddie Hoff, Head of Content, Expedia
12.30 Perspective Two
Meabh Clohosey, Managing Director, Norwegian Brand Ltd
12.50 Lunch & Informal Networking For Delegates, Speakers & Partners
13.20 Informal Peer-To-Peer Discussions
A) GDPR: Nikki Farr, Head of Sales, Best Western Hotels & Resorts GB
B) Luxury
C) Website Excellence: Emma Morris, Head of Digital, Shearings
D) Gen Z
E) Personalisation
F) CRM
G) Loyalty
13.50 Afternoon Chair’s Opening Remarks
THE POWER OF VIDEO
14.10 Cut Through The Noise With Trailblazing Visual Content, Timings & Roll-Outs To Continue To Harness The Power Of Video In 2019 & Beyond
Peter Harris, Head of Video & Photography, TUI
DATA-LED CUSTOMER EXPERIENCE
14.30 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike
Tess Mattisson, Senior Director, European Marketing, Choice Hotels International®
CUSTOMER BEHAVIOURS & INSIGHTS - Q&A PANEL
14.50 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike
Mark Fleming, Head of Digital, Kuoni
Alexandre Luna, Digital Marketing Manager, Corinthia London
Jackie Lundblad, Head of International Insights, Buzzfeed
Jouni Oksanen, Senior Vice President, eCommerce, Marketing & Sales, airBaltic
Joanne Morley, Head of Marketing, Brand & Business Development, Arriva Rail North
René Frey, CEO, Insight Guides & Rough Guides
Mark Anderson, Head of Marketing, The Go-Ahead Group
15.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.
15.50 Afternoon Refreshment Break With Informal Networking
FUTURE TECH & TOOLS
16.20 The Latest Software, Tools & Tech Updates To Enhance Engagement, Drive Traffic & Boost Sales
Carlo Del Mistro, Head of Innovation, Premier Inn
Dara Brady, Digital Director, Ryanair
INFLUENCERS: THE BIG DEBATE - DOUBLE PERSPECTIVE
16.50 Are They Really Worth It? Harness The Success Of Influencers To Avoid Chasing A Trend That Might Not Work For Everyone
16.50 Perspective One: Speaker to be confirmed from lastminute.com
17.10 Perspective Two: Paul Gauger, Senior Vice President, The Americas, VisitBritain
17.30 Chair’s Closing Remarks & Official Close of Conference
PLUS! Don't Miss The Separately-Bookable, Post-Conference Travel Analytics & Insights Day: Travel Data Analytics For Competitive Marketing Forecasting, Revenue & Customer Experience Strategies
A One-Day, Brand Led Travel Analytics & Insight Day. 2nd October 2019, One America Square, London
Which platform is best for you? ✓ Real-world advice and lessons on innovative data tools ✓ Explore the latest trends and travel impacts ✓ How can you get the most out of your data and forward-think your strategies? ✓ How can you heighten productivity, customer conversions and improve tracking? ✓ Learn quick-wins and utilise your travel data analytics ✓ How can you embrace AI in your marketing strategies? ✓ Effective tips for boosting customer intelligence!
Travel Data Analytics For Competitive Marketing Forecasting, Revenue & Customer Experience Strategies:
- Innovative Data Visualisation For Next-Level Reporting: Explore new and emerging data tools and evaluate which platform is best for you
- Optimise Your Strategies For Accurate Revenue & Pricing: Get the most out of your data and stay ahead of the curve
- Macro Trends & Travel Impacts (Beware Of The Storm!) Proactively planning for external trends and incidents
- Gather, Analyse, Action: Best-practice advice for heightened efficiencies, customer conversions and improved tracking
- Embracing New Technologies: Quick-wins and make the most of the latest developments to make the most of the digital analytics in travel
- Get On Board With AI! As AI is becomes increasingly accessible, what are the best ways to integrate machine learning into your processes?
- Maximise Customer Intelligence: Fuel your data-led customer strategies to determine exactly what the consumer wants
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks
Evolving Data Visualisation
9.20 Benchmarking Emerging Data Visualisation Tools To Evaluate Your Data & Elevate Your Reporting
Revenue & Pricing Strategies
9.40 Get The Most Out Of Your Available Data To Optimise Revenue & Pricing With Accurate Reporting Dynamic Pricing For Improved Returns & Increased Stability During Periods Of Uncertainty
Macro Trends & Travel Impact
10.10 Avoid The Adverse Effects Of The Storm; Brexit, The Economy & Zika: Proactively Predict How External Factors Impact Travel To React To Change & Safeguard Your Business
Domenico Di Stefano, Data Scientist, VisitScotland
Chris Greenwood, Senior Tourism Manager, VisitScotland
10.45 Morning Refreshment Break With Informal Networking
Data Strategies: Gather, Analyse, Action
11.15 The Devil’s In The Data: Make The Most Of All The Data At Your Disposal To Accurately Inform Ongoing Strategies & Deliver Effective Commercial & Conversion Strategies
Matt Foden, Analytics Team Leader, British Airways
11.45 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.
12.15 Lunch & Informal Networking For Delegates, Speakers & Partners
13.15 Afternoon Chair’s Opening Remarks
Embracing Technology
13.30 Simplify Processes & Create Quick Wins By Making The Most Of Technological Developments For Data Analytics
Ikenna Uzoh
Global Head of Analytics
VisitBritain
Peter Vermeulun
Senior Data Scientist
Carnival UK
Predictive Analytics: AI & Machine Learning
14.30 As AI & Machine Learning Become Increasingly Accessible, How Can They Be Best Applied To Integrate Predictive Analytics Into Your Processes?
- Real-life cases of machine learning applications and capabilities to understand how it can be used to improve traveller facing products
- Can machine learning truly adapt to the reactiveness of travel consumers’ demands?
Andreea Pascu
Data Scientist
Skyscanner
15.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.
15.30 Afternoon Refreshment Break With Informal Networking
BA Case Study
16.00 A Vision For The Successful Application Of Data Science At British Airways
Stefan Jackson
Analytics Manager- Data Science & Innovation
British Airways
Data-Led Customer Strategies
16.30 Recognising The Importance Of The People Behind The Data & How Truly Understanding Your Customer Needs Leads To Greater Efficiency, Engagement & Value In Your Product Offerings
Christina Finlay, Head of Audience Insight, National Trust
17.00 Chair Closing Remarks & Official Close Of Travel Analytics & Insight Day
Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com
Book an exhibition stand and two delegate passes before 25th July for only £2,399 (Save £400). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
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