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How Are 32 Travel Marketing Innovators Including TUI, Kuoni & More Crafting Engaging Digital, Social & Multi-Platform Travel Marketing Strategies?

Boost Performance, Win Customers & Attribute Sales: Engaging, Social & Multi-Platform & Digital Travel Marketing Strategies! Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October 2019, One America Square, London.

Our Best Speaker Line-Up Yet! 25 Leading Travel Brands Share Their Fresh Insights On How To Drive & Attribute Results With Successful Social, Digital & Multi-Platform Marketing Strategies Using The Latest Consumer Insights, Technology & Tools To Boost Engagement With Stand-Out Content & Campaigns To Drive Conversions & Bottom-Line Profits

  1. Monetise The Hottest Social Media Trends & Insights: Best-practice, future-focused social media strategies for platform-leading campaigns, deeper engagement and guaranteed results
  2. Attribute Conversions & Drive ROI Across The Travel Customer Journey: Understand you customers’ full purchase journey and
    deliver sales by optimising your key touch points, channels and platform mix
  3. Facebook & Instagram Front Line, Insider Insight: The hottest content, latest tools and formats to maximise ROI
  4. Attention-Grabbing Content! Cement your brand in the consumer conscience with head-turning campaigns
  5. Tap Into Changing Customer Behaviours & Trends: Leverage insights into key consumer attitudes to online, purchasing and research to ensure your brand and products are ahead of the curve
  6. Maximise Data For First-Class Customer Experiences: Make the most of your data to surprise customers and keep them coming back
  7. Influencers – The Big Debate: Exploring relationships, strategies and results – are they really worth it for you?
  8. Harness The Power of Video: Cut through the noise with visual content that will stand out in a saturated market

25+

Senior Speakers

97%

Average Satisfaction Rating

6

Years Of Insight

1

Exceptional Day

PLUS! The Digital Travel Marketing Conference Also Features:

  • 25+ Market-Leading Travel Brands Take To The Stage In 1 Compact Day
  • 6 Years Of On-Trend, Market-Beating Insights
  • Facebook & Instagram Insider Insights
  • International Perspectives
  • 3 Interactive Panels Covering: Social Media, Future Tech & Tools & Customer Behaviours & Insights
  • 8 Peer Discussions On: GDPR, Website Excellence, SEO, Luxury, GEN Z, Loyalty, Personalisation, CRM
  • Interactive Voting & Open Q&A
  • Senior-Level Networking
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1 Inspiring Day. 25 Travel Brands Confirmed To Address Your Toughest Digtial Marketing Challenges Within Travel: Impactful Social Media Trends & Innovations • Attribution Of Conversions • Channels & Platforms ROI • Google, Facebook & Instagram Insider Best-Practice • Attention-Grabbing Content • Customer Behaviours & Insights • Future Tech & Tools • Infuencers: The Big Debate • The Power Of Video

Boost Performance, Win Customers & Attribute Sales: Engaging Social, Multi-Platform & Digital Travel Marketing Strategies

Drive & Track Conversions By Tapping Into Evolving Consumer Behaviours For Savvy, On-Trend Social, Digital & Multi-Channel Strategies Which Drive Engagement, Monetise The Latest Tools & Tech, Optimise The Customer Purchase Journey & Deliver On The Bottom Line. A One-Day, Industry-Led Conference & Networking Event, 1st October, One America Square, Central London

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Chair’s Opening Remarks
James Davies, Social Media Director, Expedia

SOCIAL MEDIA - CASE STUDY

09.20 Monetise The Hottest Social Media Insights For Best-Practice, Future-Focused, Platform-Leading Campaigns & Guaranteed Results

Clemens Strauss, Head of Content & Campaign, Lufthansa

SOCIAL TRENDS & INNOVATIONS - Q&A PANEL

09.40 Optimise Key Trends Within The Social World To Enhance On-Target Adverts, Boost Engagement & Drive Sales

Lottie Norman, Global Head of Content, Contiki

Nichol Callaghan, Head of Digital Marketing, Discover The World

Tom Baker, Social Content Lead, Holiday Extras


Eva Kwiecinksa, Senior Marketing Manager, VisitScotland


ATTRIBUTION OF CONVERSIONS

10.10 Get To Grips With The Full Purchase Journey Of The Consumer To Measure Performance & Accurately Track Conversions

John Leighton, Head of Customer Service, easyJet

10.30 Morning Refreshment Break With Informal Networking

DYNAMIC EMAILS TRAVEL FURTHER

11.00 Dave Will Provide Multiple Case Studies Of Travel Brands Delivering Increased Sales Via Email Through The Clever Use Of Moment Of Open Dynamic Content

Dave Holland, Regional Director, Liveclicker

INSTAGRAM & FACEBOOK

11.20 Insider Insights & Front-Line Advice For The Hottest Content, Latest Tools & Formats To Maximise ROI From The Biggest Social Platforms

Ali Busacca, Travel Product Marketing Lead, Instagram & Facebook EMEA

THE TRAVEL PHONE CALL

11.40 How Virgin Holidays Personalized The Phone Call & Increased Sales By 48%

Paul Bibby, Systems Consultant, ResponseTap

STAND-OUT CONTENT - DOUBLE PERSPECTIVE

12.10 Attention-Grabbing Content Which Turns Heads & Cements Your Brand & Campaigns In The Consumer Conscience

12.10 Perspective One
Freddie Hoff, Head of Content, Expedia

12.30 Perspective Two
Meabh Clohosey, Managing Director, Norwegian Brand Ltd


12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Discussions

A) GDPR

B) Luxury

C) Website Excellence: Emma Morris, Head of Digital, Shearings

 

 

 

D) Gen Z

E) Personalisation

F) CRM

G) Loyalty


13.50 Afternoon Chair’s Opening Remarks

THE POWER OF VIDEO

14.10 Cut Through The Noise With Trailblazing Visual Content, Timings & Roll-Outs To Continue To Harness The Power Of Video In 2019 & Beyond

Peter Harris, Head of Video & Photography, TUI

DATA-LED CUSTOMER EXPERIENCE

14.30 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike

Tess Mattisson, Senior Director, European Marketing, Choice Hotels International®

CUSTOMER BEHAVIOURS & INSIGHTS - Q&A PANEL

14.50 Maximise The Impact Of Your Data Activities For Enhanced, Insight-Led Customer Experiences Which Impress C-Suite & Customers Alike

Mark Fleming, Head of Digital, Kuoni

Modesta Jonauskyte, Digital Marketing Manager, Corinthia Hotels

Jackie Lundblad, Head of International Insights, Buzzfeed

Joanne Morley, Head of Marketing, Brand & Business Development, Arriva Rail North

René Frey, CEO, Insight Guides & Rough Guides


15.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com.


15.50 Afternoon Refreshment Break With Informal Networking

FUTURE TECH & TOOLS

16.20 The Latest Software, Tools & Tech Updates To Enhance Engagement, Drive Traffic & Boost Sales

Carlo Del Mistro, Head of Innovation, Premier Inn

Dara Brady, Digital Director, Ryanair

Jordan Pellant, Team Lead UK & APAC, Trustpilot

Mark Thomas, VP Customer Success EMEA, Botify

INFLUENCERS: THE BIG DEBATE - DOUBLE PERSPECTIVE

16.50 Are They Really Worth It? Harness The Success Of Influencers To Avoid Chasing A Trend That Might Not Work For Everyone

16.50 Perspective One: Speaker to be confirmed from lastminute.com

17.10 Perspective Two: Paul Gauger, Senior Vice President, The Americas, VisitBritain

17.30 Chair’s Closing Remarks & Official Close of Conference

Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@travelmarketingconference.com

Book an exhibition stand and two delegate passes today for only £2,799. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

Capture Audience Attention With New, Authentic & Measurable Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout.
A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London.

16 In-House Influencer Marketing Innovators Tackle Your Toughest Influencer Marketing Challenges In 1 Day: Measurement & ROI • Finding The Right Influencer • Working With Influencers • Engaging Content • Credibility & Authenticity • Long-Lasting Partnerships • Reaching New Demographics • Macro Vs. Nano Influencers • Future Trends