13th September, Cavendish Conference Centre, London
+44 020 3479 2299
info@travelmarketingconference.com

Digital Travel Marketing  Impactful Social Trends Tech Innovation Best-In-Class Facebook   Data & Compliance  Measuring Attribution & Value PersonalisationVideo Consumer Trends & Insights ✓ Driving Traffic Inspirational Content Multi-Channel Path-To-Purchase

A One-Day, Digital Travel Marketing Conference & Networking Event, 13th September 2018, Cavendish Conference Centre, Central London

24 Travel Brands In 1 Inspiring Day: Win Customers With Tech-Savvy, On-Trend, Conversion-Boosting Digital & Social Media Strategies

Consumer Trend-Led, Future-Focused Digital Travel Marketing Campaigns Which Harness The Most Up-To-Date Technological & Social Media Advances In The Industry To Measurably Drive Engagement, Conversions & Brand Value, Including Novel Data, Search, Multi-Channel, Video, Personalisation & Content Techniques

  1. Contiki, Hotels.com, TripAdvisor, VisitScotland, Windermere Lake Cruises & LADbible Share Profit-Boosting Social Media Trends or Now The Future: Up-to-date and future-focused insights to drive customer engagement and conversions
  2. Premier Inn Debut Game-Changing Future Technology: Long-term marketing technology set to make your customer experiences more immersive, personalised and relevant
  3. Critical Data & Compliance Updates: Essential industry insights into navigating the impact of GDPR for continued consumer insight
  4. Hostelworld Reveal State-Of-The-Art, Practical Techniques For Measuring Attribution & Value: Gain senior buy-in for future projects with accurate attribution techniques which evaluate and prove your impact
  5. Kuoni, Secret Escapes, TravelSuperMarket.com, Dublin Airport & Riviera Travel Tap Into Consumer Trends: Insights into the next big developments in consumer attitudes towards everything from purchasing preferences to destination bucket lists
  6. Facebook & Instagram Share The Insider Snapshot: The latest updates and ideas on how to stand out in your target consumers’ feed
  7. Secret Escapes Drive Traffic Through Search & Adverts: Next- level strategies to optimise SEO, ad displays and PPC to drive conversions and revenue in travel        
  8. Lonely Planet Share Inspirational Video Creation & Stand-Out Content: Cut through, boost clicks, cement brand identity
  9. Virgin Trains East Coast & icelollycom Share Advanced Personalisation: Generate next-level customer experiences and interactions on a large scale without draining resources
  10. VisitBritain Unveil Seamless Multi-Channel Strategies From First Prospect To Booking: Influence and inspire consumers to purchase with smooth touchpoints across multiple platforms

Why Attend This Digital Travel Marketing Conference?

  • Refreshed, Results-Driven Programme: Impactful Social Media & Future Platform Trends • Interactive Social Q&A • Measuring Attribution & Value • Best-In-Class Facebook • Data & Compliance • Future Technology • Spotlight On AR/VR • Consumer Trends & Insights • Multi-Channel Path To Purchase • Video • Driving Traffic • Personalisation • Inspirational Content
  • 24 Travel Brands Speaking In 1 Day5 Tour Operators • 1 Airline • 3 Hotels • 1 Travel Guide • 8 Booking & Comparison Sites • 2 Social Platforms & Leaders • 1 Cruise Line • 1 Airport • 4 DMO’s • 1 Rail Company
  • NEW! Social Media Troubleshooting
  • NEW! Data & Compliance Session
  • 5 Interactive Peer Discussions: Mastering Email, Inbound Tourism, Traditional VS Digital, Next-Level Measurement, Communication Strategies
  • NEW! Speed-Networking By Sector
  • 'Informative and engaging content for travel professionals at all levels.' Virgin Holidays
  • 'Well-organised event with industry-leading speakers who inspire and motivate you to continue to test and learn.' Forest Holidays

Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call: +44 (0)20 3479 2299 or email: partner@travelmarketingconference.com

Book an exhibition stand and two delegate passes before next Thursday 19th July for just £2,099 (save £700). Please click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

THE DIGITAL TRAVEL MARKETING CONFERENCE - FUTURE TRENDS & TECHNOLOGIES PROGRAMME >>

08.30 Registration & Coffee

09.00 Morning Chair’s Opening Remarks

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Carol Howley, Principal Growth Manager & Tribe Lead, Skyscanner

IMPACTFUL SOCIAL MEDIA - FUTURE TRENDS

09.10 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness

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Peter Heneghan, Head of Communications, LADbible Group

SOCIAL MEDIA Q&A PANEL

09.30 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness

  • Natalie Siagian, Global Social Media Manager, Contiki
  • Justin Reid, Head of Destinations - Europe Middle East & Africa, TripAdvisor
  • Conor O’Sullivan, Social Media & Community Manager, VisitScotland
  • Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises
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SOCIAL MEDIA Q&A PANEL

10.00 Techniques, Tools & Metrics To Identify & Analyse Which Channels & Campaigns Are Adding True Value To Overall Business Performance

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Richard Kozma, Senior Data Scientist, Hostelworld

EIGHT & FOUR CASE STUDY

10.15 Eight & Four Case Study

10.30 Morning Refreshments & Informal Networking

BEST-IN-CLASS FACEBOOK & INSTAGRAM - DELIVER REAL IMPACT

11.00 Audience, Algorithms & Advertising; Get The Latest Updates & Ideas On How To Maximise Your ROI On Facebook & Instagram

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Graham Mahon, Travel Lead, Facebook & Instagram

DATA & COMPLIANCE

11.20 Assessing The Impact GDPR Has Had On Everything From Storing & Utilising Data To Consumer Attitudes Towards Legislation
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PERSONALISATION

11.35 Personalisation Is Dead. Long Live Intelligent Personalisation

Komal Helyer, Marketing Director, Pure360

FUTURE TECHNOLOGY PANEL

11.50 With Every New Tech Innovation Promising To Be The Next Big Thing To Revolutionise Your Marketing & Win Customers, What Can Be Integrated Into Your Strategy & What Won’t Last The Year?

  • Carlo Del Mistro, Head of Innovation, Premier Inn
  • Carl White, Co-Founder, Chief Strategy Officer, Nano Interactive
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12:20 Morning Round-Up & Shootsta Video Presentation

12.30 Lunch & Informal Networking For Delegates, Speakers & Partners

13.00 Peer-To-Peer Informal Lunchtime Discussions

A) Mastering Email: Malcolm Bell, Chief Executive, VisitCornwall

B) Inbound Tourism: Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises

C) Traditional Vs Digital: Steven Seddon, Marketing Director, Shearings

D) Next-Level Measurement: Liang Chen, SEO Manager, Premier Inn

E) Communications Strategies: Julia Record, Global Director of Communications, Dorchester Collection

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13.15 Afternoon Chair’s Opening Remarks

FUTURE TECHNOLOGY PANEL

13.30 Capitalise On Changing Market Trends & The Latest Consumer Insights To Build Marketing Strategies They Will Love & Products They Can’t Say No To!

  • Mark Fleming, Head of Digital, Kuoni Travel UK
  • Rumyana Miteva, Head of Search, Secret Escapes
  • Jan Richards, Head of Insights & Planning, Dublin Airport
  • Rachel Pillsbury, Head of Insight, Riviera Travel
  • Speaker From Blueclaw Media Ltd
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MULTI-CHANNEL PATH TO PURCHASE

14.00 Influence & Inspire Your Consumers From First Prospect To Booking With Insight-Led Paths To Purchase & Smooth Touchpoints Across Multiple Platforms

Carmel Hayes, Head of Content & Digital, VisitBritain

14.20 Bonus Session; Reserved For Exclusive Partner. Can you help organisations in the travel industry boost their sales & marketing impact? For more information on how to get involved, please call: +44(0)20 3479 2299 or email: partner@travelmarketingconference.com

VIDEO - DOUBLE PERSPECTIVE

14.50 Effective, Inspirational Video Creation & Content Which Boost Consumer Engagement & Maximises The Impact Of Your Marketing Campaigns

14.50 Christa Larwood, Head of Video Production, Lonely Planet

15.30 Afternoon Refreshments & Informal Networking

DRIVING TRAFFIC

16.00 Best-Practice Techniques For Integrating PPC With SEO To Maximise Search Marketing & Conversions

Jeremie Roblin, Senior Search Marketing Manager, Secret Escapes

PERSONALISATION - DOUBLE PERSPECTIVE

16.20 Advanced Personalisation Techniques Which Deliver Results & Produce Next-Level Customer Experiences & Interactions For Travel Consumers

16.20 Perspective One: Danny Gonzalez, Marketing & Sales Director, Virgin Trains East Coast

16.40 Perspective Two: Ross Matthews, CMO, icelolly.com

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INSPIRATIONAL CONTENT

17.00 Unique Content Strategies Which Cut Through The Noise To Boost Clicks & Engagement Whilst Cementing Brand Identity

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Derek Liddy, Head of Digital Marketing, Aer Lingus

17.20 Chair’s Closing Remarks & Official Close Of Conference

We Would Like To Thank Our Conference Partners:

Press & Media At The Digital Travel Marketing Conference:

PLUS! After a little more insight on your travel data? Then don't miss our Travel Data Analytics, Revenue & Pricing Conference on 12th September, London. Unite with 17 industry speakers including Virgin Holidays, flybmi, Thomas Cook UK & Ireland, trivago, TUI, Best Western Hotels & Resorts and more as they share the latest savvy travel data analysis for competitive pricing, forecasting and revenue maximisation.

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Travel Marketing Conference, please email info@travelmarketingconference.com or call us on +44 (0)20 3479 2299.

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