27 Travel Brands In 1 Day Reveal How To Win Customers With Tech-Savvy, On-Trend, Conversion-Boosting Social & Digital Travel Marketing: Drive Sales & Engagement & Future-Proof Your Strategies
Impactful Social Trends • Tech Innovation Best-In-Class • Facebook Data & Compliance • Measuring Attribution & Value • Personalisation • Video • Consumer Trends & Insights • Driving Traffic • Inspirational Content • Multi-Channel Path-To-Purchase.
A One-Day, Travel Industry-Led Conference & Networking Event, Cavendish Conference Centre, Central London, 13th September 2018
27 Travel Brands In 1 Inspiring Day.
Consumer Trend-Led, Future-Focused Travel Marketing Campaigns Which Harness The Most Up-To-Date Technological & Social Media Advances In The Industry To Measurably Drive Engagement, Conversions & Brand Value, Including Novel Data, Search, Multi-Channel, Video, Personalisation & Content Techniques
- Profit-Boosting Social Media Trends or Now The Future: Up-to-date and future-focused insights to drive customer engagement and conversions
- Game-Changing Future Technology: Long-term marketing technology set to make your customer experiences more immersive, personalised and relevant
- Critical Data & Compliance Updates: Essential industry insights into navigating the impact of GDPR for continued consumer insight
- State-Of-The-Art, Practical Techniques For Measuring Attribution & Value: Gain senior buy-in for future projects with accurate attribution techniques which evaluate and prove your impact
- Tap Into Consumer Trends: Insights into the next big developments in consumer attitudes towards everything from purchasing preferences to destination bucket lists
- Insider’s Facebook Snapshot: The latest updates and ideas on how to stand out in your target consumers’ feed
- Drive Traffic Through Search & Adverts: Next- level strategies to optimise SEO, ad displays and PPC to drive conversions and revenue in travel
- Inspirational Video Creation & Stand-Out Content: Cut through, boost clicks, cement brand identity
- Advanced Personalisation: Generate next-level customer experiences and interactions on a large scale without draining resources
- Seamless Multi-Channel Strategies From First Prospect To Booking: Influence and inspire consumers to purchase with smooth touchpoints across multiple platforms
Why Attend This Digital Travel Marketing Conference?
- Refreshed, Results-Driven Programme: Impactful Social Media & Future Platform Trends • Interactive Social Q&A • Measuring Attribution & Value • Best-In-Class Facebook • Data & Compliance • Future Technology • Spotlight On AR/VR • Consumer Trends & Insights • Multi-Channel Path To Purchase • Video • Driving Traffic • Personalisation • Inspirational Content
- 27 Travel Brands Speaking In 1 Day: 5 Tour Operators • 1 Airline • 3 Hotels • 1 Travel Guide • 8 Booking & Comparison Sites • 2 Social Platforms & Leaders • 1 Cruise Line • 1 Airport • 4 DMO’s • 1 Rail Company
- NEW! Social Media Troubleshooting
- NEW! Data & Compliance Session
- 5 Interactive Peer Discussions: Mastering Email, Inbound Tourism, Traditional VS Digital, Next-Level Measurement, Communication Strategies
- NEW! Speed-Networking By Sector
- 'Informative and engaging content for travel professionals at all levels.' Virgin Holidays
- 'Well-organised event with industry-leading speakers who inspire and motivate you to continue to test and learn.' Forest Holidays
Book an exhibition stand and two delegate passes before 14th June for just £2,099 (save £700). Please click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Can you help organisations in the travel industry boost their sales and marketing impact? For more information on how to get involved, please call: +44 (0)20 3479 2299 or email: partner@travelmarketingconference.com
THE DIGITAL TRAVEL MARKETING CONFERENCE PROGRAMME
08.30 Registration & Coffee
09.00 Morning Chair’s Opening Remarks
Carol Howley, Principal Growth Manager & Tribe Lead, Skyscanner
IMPACTFUL SOCIAL MEDIA - FUTURE TRENDS
09.10 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness
Peter Heneghan, Head of Communications, LADbible Group
SOCIAL MEDIA Q&A PANEL
09.30 Harness Up-To-Date & Future-Focused Insights On How Social Channels Are Evolving & How You Should Be Too To Drive Engagement & Brand Awareness
- Natalie Siagian, Global Social Media Manager, Contiki
- Tim McLoughlin, Head of Social Media, Hotels.com (Subject To Availability)
- Justin Reid, Head of Destinations - Europe Middle East & Africa, TripAdvisor
- Conor O’Sullivan, Social Media & Community Manager, VisitScotland
- Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises
SOCIAL MEDIA Q&A PANEL
10.00 Techniques, Tools & Metrics To Identify & Analyse Which Channels & Campaigns Are Adding True Value To Overall Business Performance
Richard Kozma, Senior Data Scientist, Hostelworld
BEST-IN-CLASS FACEBOOK & INSTAGRAM - DELIVER REAL IMPACT
10.20 Audience, Algorithms & Advertising; Get The Latest Updates & Ideas On How To Maximise Your ROI On Facebook & Instagram
Catherine Fitzgerald, Travel Lead UK & Ireland, Facebook & Instagram
10.40 Morning Refreshments & Informal Networking
DATA & COMPLIANCE
11.10 Assessing The Impact GDPR Has Had On Everything From Storing & Utilising Data To Consumer Attitudes Towards Legislation
Delegate Debate
PERSONALISATION
11.30 Personalisation Is Dead. Long Live Intelligent Personalisation
Komal Helyer, Marketing Director, Pure360
FUTURE TECHNOLOGY PANEL
11.45 With Every New Tech Innovation Promising To Be The Next Big Thing To Revolutionise Your Marketing & Win Customers, What Can Be Integrated Into Your Strategy & What Won’t Last The Year?
- Carlo Del Mistro, Head of Innovation, Premier Inn
- Jean-Marc Flambert, Vice-President Sales & Marketing UK & Europe, Antigua and Barbuda Tourism Authority
12.15 Lunch & Informal Networking For Delegates, Speakers & Partners
12.45 Peer-To-Peer Informal Lunchtime Discussions
A) Mastering Email: Malcolm Bell, Chief Executive, VisitCornwall
B) Inbound Tourism: Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises
C) Traditional Vs Digital: Steven Seddon, Marketing Director, Shearings
D) Next-Level Measurement: Liang Chen, SEO Manager, Premier Inn
E) Communications Strategies: Julia Record, Global Director of Communications, Dorchester Collection
13.15 Afternoon Chair’s Opening Remarks
FUTURE TECHNOLOGY PANEL
13.30 Capitalise On Changing Market Trends & The Latest Consumer Insights To Build Marketing Strategies They Will Love & Products They Can’t Say No To!
- Mark Fleming, Head of Digital, Kuoni Travel UK
- Rumyana Miteva, Head of Search, Secret Escapes
- Grant Baillie, Head of Customer Engagement, Travelsupermarket.com
- Jan Richards, Head of Insights & Planning, Dublin Airport
- Rachel Pillsbury, Head of Insight, Riviera Travel
MULTI-CHANNEL PATH TO PURCHASE
14.00 Influence & Inspire Your Consumers From First Prospect To Booking With Insight-Led Paths To Purchase & Smooth Touchpoints Across Multiple Platforms
- Carmel Hayes, Head of Content & Digital, VisitBritain
14.20 Bonus Session; Reserved For Exclusive Partner. Can you help organisations in the travel industry boost their sales & marketing impact? For more information on how to get involved, please call: +44(0)20 3479 2299 or email: partner@travelmarketingconference.com
VIDEO - DOUBLE PERSPECTIVE
14.50 Effective, Inspirational Video Creation & Content Which Boost Consumer Engagement & Maximises The Impact Of Your Marketing Campaigns
14.50 Perspective One: Josh Newman, Head of Production, Group Marketing, TUI Group
15.10 Perspective Two: Christa Larwood, Head of Video Production, Lonely Planet
15.30 Afternoon Refreshments & Informal Networking
DRIVING TRAFFIC
16.00 Best-Practice Techniques For Integrating PPC With SEO To Maximise Search Marketing & Conversions
Jeremie Roblin, Senior Search Marketing Manager, Secret Escapes
PERSONALISATION - DOUBLE PERSPECTIVE
16.20 Advanced Personalisation Techniques Which Deliver Results & Produce Next-Level Customer Experiences & Interactions For Travel Consumers
16.20 Perspective One: Danny Gonzalez, Marketing & Sales Director, Virgin Trains East Coast
16.40 Perspective Two: Ross Matthews, CMO, icelolly.com
INSPIRATIONAL CONTENT
17.00 Unique Content Strategies Which Cut Through The Noise To Boost Clicks & Engagement Whilst Cementing Brand Identity
Derek Liddy, Head of Digital Marketing, Aer Lingus
17.20 Chair’s Closing Remarks & Official Close Of Conference
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Travel Marketing Conference, please email info@travelmarketingconference.com or call us on +44 (0)20 3479 2299.
