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The Multi-Channel Travel Marketing Conference

Drive Conversions & Attribute Sales By Optimising & Innovating Your Multi-Channel Travel Marketing & Boosting Digital & Social Media Performance:

Deliver On The Bottom Line With Advanced, Engaging Customer Journeys To Target The Tech-Savvy Consumers Of Today & Tomorrow

A One-Day, Senior-Level, Industry-Led Conference & Networking Event, 21st September 2016, Museum of London Docklands, London. Download the brochure. Book today – limited places.
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Deliver On The Bottom Line With Advanced, Engaging Customer Journeys To Target The Tech-Savvy Travel Consumers Of Today & Tomorrow

  1. Attribute Sales, Measure ROI: Comprehensively and accurately measure your ROI across multiple platforms to future-proof your travel marketing spend and deliver greatest value
  2. Insight-Based Cross-Device, Multi-Channel Integration: Engineer seamless cross-channel experiences tailored to every channel and demographic and harness the power of customer insight
  3. Winning Tools To Profitably Leverage Customer Journeys: Track and segment your customers to design great user experiences, reward loyalty and prevent dropouts
  4. Profit-Boosting Social Media Engagement: Drive conversions with dynamic, engaging, next-level social media marketing strategies and capitalise on hot, new social platforms
  5. Social Media Reach, Impact & ROI: Demonstrate social media success and returns within the marketing mix
  6. First-Class Content? Create effective and meaningful travel content which cuts through the noise, engages and converts!
  7. Hot New Technologies & Digital Innovations: Stay at the cutting edge and prepare for what’s next with the greatest innovations in the tech landscape
  8. Capitalising On Mobile To Drive Sales: Understand the value of a truly responsive, mobile-optimised presence via website or app to improve device-specific conversion rates
  9. Drive Traffic & Boost Online Conversions: Win big online with best-practice traffic generation tools and insight-led email strategies to create personalised, user-friendly booking experiences at the point of purchase

PLUS! This Multi-Channel Travel Marketing Conference Features:

  • 26 Senior Speakers Including: 3 Tour Operators, 5 Airlines, 7 Booking & Comparison Sites, 3 Tourist Boards, 8 Representatives From Hotels & Much More!
  • 97% Average Delegate Satisfaction Rating
  • 12 In-Depth Sessions Focused On Your Hottest Multi-Channel Travel Marketing Challenges
  • 9 Informal Peer-To-Peer Roundtable Discussions: A) Low-Budget Campaigns B) Marketing To A Younger Demographic C) Hostel Marketing, Gen Z & Travel D)The Importance Of Integrated Marketing Communication E) Developing A Travel Brand F) Managing Reputation In A Digital World G) The Role Of Offline, Paper-Based Marketing H) Winning Tips For OTA Collaboration I) Boosting Online Conversions
  • New Technologies, Digital Innovations Panel Discussion
  • 1 Double Perspective On Customer Journey Tracking
  • Social Platforms Discussion
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • 2 Conference Chairman
  • Open Q&A

Real Insight From 26 Speakers In Just One Day: Engaging Social Media ★ Social Media ROI ★ Social Platforms Panel ★ Customer Journey Tracking ★ Multi-Channel Integration ★ Demonstrating ROI ★ Engaging Content ★ New Technologies ★ Digital Innovations ★ Unlocking Mobile ★ Driving Traffic ★ Next-Level Insight & Data ★ Mastering Email

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Group Discount Available! Send 4 For The Price of 3 . Limited Places Available.

Can you empower travel professionals to boost their marketing performance? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@travelmarketingconference.com.
Book your exhibition stand and two delegate passes today for just £2,499 +VAT. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Multi-Channel Travel Marketing Conference – Optimising Digital, Optimising The Mix: To view the full conference programme, click here.

08.30 Registration – Speed Networking Breakfast, Objectives Setting

09.00 GIC Welcome, Interactive Voting & Morning Chair’s Remarks
Catherine Fitzgerald, Travel Lead UK/Ireland, Facebook & Instagram

SOCIAL MEDIA ENGAGEMENT

09.15 Driving Social Media Engagement & Business Growth With Dynamic, Effective Social Media Marketing Strategies
Paul Buckley, Head of Social Media, Aer Lingus

SOCIAL MEDIA ROI

09.40 Building An Accurate & Actionable Picture Of Social Media Performance, Reach & Impact To Allocate Budget & Resources For Maximum Results
Rich Kemp, Head of Creative & Social Media, Laterooms.com

SOCIAL PLATFORMS – PANEL DISCUSSION

10.05 Move Beyond A One-Size-Fits-All Approach To Harness & Capitalise On New Emerging Platforms & Master Established Ones

  • Malcolm Bell, CEO, Visit Cornwall
  • Tamsin Burwell, Head of Digital, English Heritage
  • Katy Philips, Marketing & Communications Manager, Camp America
  • Heidi De Cloet, Online Marketing Manager, Brussels Airlines

10.35 Informal Networking & Morning Refreshments

BONUS SESSION

11.05 Case Study With dotmailer
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CUSTOMER JOURNEY TRACKING – DOUBLE PERSPECTIVE

11.25 Walking In Their Shoes: Understanding The Lifecycle Of A Consumer From First Interaction To Repeat Purchase

11.25 PERSPECTIVE ONE:
John Whitley, Senior Director of International Ancillary Sales, Hertz

11.40 PERSPECTIVE TWO:
Katy Taylor, Group Marketing & Customer Experience Director, The Go Ahead Group PLC

MULTI-CHANNEL INTEGRATION

11.55 Develop Cohesive Multi-Channel, Cross-Device Strategies Based On Real Insights Which Guide Your Investments & Drive Sales
Sarah Barrett, Marketing Director, Liverpool John Lennon Airport

DEMONSTRATING ROI

12.20 The Bottom Line: Comprehensively & Accurately Measure Your ROI & Attribute Sales To Future Proof Your Travel Marketing Spend & Deliver Greatest Value
Justin Reid, Head of Destinations, EMEA, TripAdvisor

12.45 Lunch & Informal Networking For Delegates, Partners & Speakers

13.15 Informal Roundtable Discussions & Peer Brainstorming

A) Low-Budget Campaigns
Tamsin Burwell, Head of Digital, English Heritage

B) Marketing To A Younger Demographic
Nicky Byrne, Senior Marketing Coordinator, Camp America

C) Hostel Marketing, Gen Z & Travel
Stephen Lane, Head of Engagement, Hostelling International

D) The Importance Of Integrated Marketing Communication
Amanda Lakin, Head of Brand Marketing, TUI

E) Developing A Travel Brand
Jan Richards, Head of Insights & Planning, daa (Dublin Airport)

F) Managing Reputation In A Digital World
Mary Walsh, Head of Corporate Communications, Eurostar

G) Effective eCRM Strategies To Maximise ROI
Edward Grant, Client Services Director, Milton Bayer

H) The Role Of Offline, Paper-Based Marketing

I) Winning Tips For OTA Collaboration

J) Boosting Online Conversions

13.45 Afternoon Chairman’s Remarks
Mark Fleming, Digital Marketing Manager, Kuoni

ENGAGING CONTENT

13.55 Creating Effective, Meaningful Travel Marketing Content Which Cuts Through The Noise & Demonstrably Encourages Audience Engagement & Conversion
Mark Henry, Central Marketing Director, Tourism Ireland

NEW TECHNOLOGIES, DIGITAL INNOVATIONS – PANEL DISCUSSION

14.20 Stay At The Cutting Edge By Looking Ahead & Harnessing Hot New Technological Developments & Digital Innovations Within Travel Marketing

  • Lulu Skinner, EMEA Brand Marketing, Airbnb
  • Alessandra Di Lorenzo, Chief Commercial Advertising Officer, Lastminute.com
  • Maria Casaramona, Global App Marketing, Trivago
  • Grant Baillie, Head of CRM, TravelSupermarket

UNLOCKING MOBILE

14.50 Capitalise On Mobile To Advance Your Brand Presence & Drive Sales
John Hurley, Head of B2B, Channel & Partner Marketing (Group), daa (Dublin Airport)

DRIVING TRAFFIC

15.15 From Relevant, Hard-Hitting Paid Advertising Strategies, Programmatics To Intelligent SEO Techniques, Harness Best-Practice Tools, Tips & Techniques To Take Travel Marketing Traffic To The Next Level
Joel Brandon-Bravo, Managing Director UK, Travelzoo

15.40 Afternoon Refreshment Break

INSIGHT & DATA

16.30 Harness The Latest Customer Insight Techniques & Next-Level Data Segmentation For Increased Reach & Boosted Conversions
Joe Lynch, Commercial Director, YHA England & Wales

MASTERING EMAIL

16.55 Foster Engagement & Drive Conversions With High-Impact Travel Marketing Email Campaigns Which Boost The Bottom Line
Ricky Wilkes, Head of Sales UK & Emerging Markets, Cheapflights

17.20 Close Of Conference

Additional Speakers To Be Confirmed. Please check the website for updates and newly confirmed speakers.

Are you interested in getting involved with The Multi-Channel Travel Marketing Conference – Optimising Digital, Optimising The Mix? For more information, please call +44 (0)20 3479 2299 or email info@travelmarketingconference.com.

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